Turnover: 3.52 billion EUR (2023)
Country: France
- Dutch hard discount non-food retail chain
- It offers an assortment of over 5,000 decoration, household and gardening products. Most non-food products are manufactured in China.
- A store includes the following departments: stationery, boxes, household products, kitchenware, decoration, artificial plants and vases, DIY, seasonal, outdoor.
- Today, the company has almost 200 stores in Belgium and over 2,000 outlets in 10 European countries
- There are some 800 stores in France
- consolidated sales 2022: € 8.9 billion
News
Action opens its 800th store in France at Aulnay-sous-Bois 31/01/2024
- Eleven years of presence in France. 800 stores in France.
- First store inaugurated in Courrières, Nord, at the end of 2012
- Sales of 3.5 billion euros excluding tax by 2022.
- The brand offers 6,000 products, including 1,500 for less than one euro.
Is shopping at Action a new trend? 19/07/2023
- France accounts for a third of Action's sales
- Inflation is a factor behind the success of low-cost stores like Action.
Action becomes France's favorite retailer 05/04/2023
- - Action has 800 points of sale in France
- - Action renews 70% of its offer every week
Sales of Dutch dicounter Action up in Europe 27/03/2023
- Bazaar specialist
- - Sales in 2022: 8.9 billion euros
- - Number of stores open in 2022: 280
- - Operating EBITDA in 2022: 1.2 billion euros
- - Number of countries: 11
- - Number of employees: 80,000
- - Number of stores in France: 730
These French people are adept at "treasure hunting" in discount stores 13/03/2023
- action, which now has over 700 stores in France
- Noz, formerly Le Soldeur, with over 320 stores
- Stokomani, with 130 stores.
- By 2021, the Action banner will have achieved sales of almost 3 billion euros, all countries combined, compared with 550 million euros in 2021 for Noz and Stokomani.
Action, the rising discount champion 11/02/2023
- By 2021, Action was already operating 653 stores in France
- The company employs over 15,000 people in France.
- Valued at €10 billion in the accounts of its shareholder 3i Capital in 2019
- After 10 years of activity in France, Action has established itself as one of the leading discounters of non-food products (household, hygiene, decoration, storage, electronics, etc.)
- France, Action's biggest market
Action has passed the 700-store mark in France. 26/11/2022
- 700 stores in France
- Founded in 1993, Action is present in ten European countries
- More than 2100 stores
Financial Data
DUNS: 753308238
Legal Name: ACTION FRANCE
Address: 11 RUE DE CAMBRAI , 75019 PARIS 19
Number of employees: Plus de 10 000 salariés (2020)
Capital: 15 000 000 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|
| Turnover | 2 923 892 305 | 2 020 857 815 | 1 913 476 768 | 1 456 386 243 | 1 042 318 819 | 643 822 541 | 287 579 989 |
| Gross margin (€) | 665 556 818 | 526 933 079 | 489 446 622 | 376 946 567 | 278 029 454 | 179 118 751 | 9 305 452 |
| EBITDA (€) | 128 786 600 | 94 908 058 | 80 840 966 | 69 257 032 | 48 247 522 | 30 114 694 | 5 062 372 |
| Operating profit (€) | 80 350 879 | 52 411 274 | 47 297 895 | 40 320 378 | 29 184 927 | 17 920 992 | -191 571 |
| Net profit (€) | 43 128 652 | 33 120 663 | 28 479 858 | 24 267 317 | 15 227 547 | 8 885 075 | 3 915 047 |
| Turnover growth rate (%) | 44,7 | 5,6 | 31,4 | 39,7 | 61,9 | 223 776,8 | - |
| Ebitda margin rate (%) | 4,4 | 4,7 | 4,2 | 4,8 | 4,6 | 4,7 | 1 760,3 |
| Operating margin rate (%) | 2,7 | 2,6 | 2,5 | 2,8 | 2,8 | 2,8 | -66,6 |
| Working Capital (turnover days) | -4,6 | -12,7 | -20 | -28,6 | -15,5 | -30,7 | -35 949,1 |
| Working Capital requirements (turnover days) | -15,3 | -24,4 | -13,6 | -14,8 | 2,6 | -12,4 | -16 097,2 |
| Net margin (%) | 1,5 | 1,6 | 1,5 | 1,7 | 1,5 | 1,4 | 1 361,4 |
| Added value / Turnover (%) | 15,8 | 17,6 | 16,5 | 17,2 | 18,1 | 19,3 | 3 217,3 |
| Wages and social charges (€) | 292 328 415 | 224 420 077 | 203 745 286 | 160 050 889 | 120 627 852 | 80 319 793 | 7 864 433 |
| Salaries / Turnover (%) | 10 | 11,1 | 10,6 | 11 | 11,6 | 12,5 | 2 734,7 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Directeur général | Wouter | De Backer | 53 |
Studies mentioning this company
The interior design market - France
Other companies mentioned:
- Ikea France
- Conforama France
- BUT International
- Gifi France
- Maisons du Monde
- Casa France
- Centrakor Stores
- home24
- Vente-unique.com
- La Redoute AMPM
- Made.com
- Habitat France
- La Foir'Fouille
- Le Marché aux Affaires
- Action France
- Alinéa
- Castorama France (Kingfisher)
- Leroy Merlin France (Adeo)
- ITM Equipement (Bricorama, Bricomarché, Brico Cash)
- Stokomani (Zouari Groupe)
- Tikamoon
- Gautier Meubles
- Maison Thevenon
- Boconcept
- Roche Bobois Groupe
- Petite Friture
- Poterie de la Madeleine Anduze
- Sarah Lavoine Maison
- Zanotta (Cassina, Haworth Lifestyle Design Group)
- Cassina (Haworth Lifestyle Design Group)
- Knoll
- JJA Groupe
- EK France
- Silvera Design
- Pinton Ateliers
- Tissus des Ursules
- Manufacture de Meubles d'Argentat - Pierre Yovanovitch
- B&M France
- Hema
- Maxi Bazar (Zouari Groupe)
- Normal
- Noz Arrivages
- Roger Pradier
The hard discount market - France
Other companies mentioned:
- Lidl France
- Aldi
- E.Leclerc
- Intermarché ITM Les Mousquetaires
- Système U
- Auchan groupe
- Action France
- Gifi France
- Netto (Intermarché les mousquetaires)
- Aldi France
- Miniso
- Hema
- Normal
- Stokomani (Zouari Groupe)
- La Foir'Fouille
- Noz Arrivages
- B&M France
- Centrakor Stores
- Maxi Bazar (Zouari Groupe)
- Le Marché aux Affaires