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  • Number of pages : 30 pages
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  • Last update : 02/05/2024
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Summary and extracts

1 Market overview

1.1 Definition and presentation of the flour market

Flour is a powder obtained by grinding several cereals or agricultural products. It is one of the main foodstuffs used by many people around the world. Flour is used to make pasta, cakes and all kinds of bread.

On a global scale, the flour market has grown steadily, driven by the expansion of the world's population and the use of flour-based recipes. Turkey is the world's leading exporter of flour, ahead of Germany, the United States, Kazakhstan, Italy and Russia. These exports are crucial, as many parts of the world are unable to cover their food consumption of flour through domestic production. Between 2020 and 2021, flour exports increased by 0.91%[The Observatory of Economic Complexity].The war in Ukraine has had a major impact on the flour market. Europe's breadbasket, Ukraine was the world's 4th largest wheat exporter in 2021. The blocking of the country's wheat exports has led to a real food crisis, with shortages and sharp price rises.

In Spain, the flour market is relatively concentrated, with five companies standing out from the crowd: Harinera Vilafranquina, Grupo Harántico, Maicerías Españolas, Grupo Pastas Gallo and Harinera La Meta. The boom in flour consumption at home due to the pandemic and forced confinements did not last, and consumption returned to normal in 2021. The country will not escape inflationary pressures and flour scarcity in 2022, with tensions over supplies and strong export demand.

1.2 The global market

The global flour market, valued at $***.** billion in ****, is expected to grow steadily over the coming decade, with an average annual growth rate of *. *% between **** and ****. Forecasts indicate a gradual increase in this market, which is expected to reach $***.** billion in ****.

Global flour market trends World, ****-****, billions of dollars Source: ...

1.3 The domestic market

Over the period ****-****, Spain's milling sector recorded significant growth in sales. Sales rose steadily from *.*** billion euros in **** to *.*** billion euros in ****. This increase is reflected in positive annual growth rates, with a *.*% increase in ****, followed by a slight rise of *.*% in ****. In ****, the sector grew by a notable **.*%, and ...

1.4 Foreign trade

In order to study wheat flour imports and exports, we will use the statistical code HS:**** "wheat flour" defined by the United Nations.

Between **** and ****, Spain's foreign trade in wheat flour has seen continuous deterioration. In ****, the trade balance was positive, with a surplus of *.** million. However, this trend changed the ...

2 Demand analysis

2.1 Consumption in Spain

In ****, **% of flour produced in Spain was destined for the bakery and bread sector. The remaining **% was destined for other uses, such as the manufacture of industrial cakes or direct sales to consumers.

Destination of flour production Spain, ****, % of production Source: ****

Over the period **** to ****, consumption of flour and semolina in ...

2.2 Consumer profile

In ****, the breakdown of flour and semolina consumption in Spain shows diversity according to consumer age. The data show that people under the age of ** account for **.**% of total consumption, while consumers aged ** to ** make up the largest share, at **.**%. The **-** and **+ age groups account for similar proportions of total ...

2.3 Consumption by CCAA

Per capita consumption :

According to per capita flour consumption data for Spain's Autonomous Communities provided by the Ministerio de Agricultura, Pesca y Alimentación, the three Autonomous Communities with the highest per capita consumption are the Canary Islandss with the highest per capita consumption are the Canary Islands (***). There is a ...

2.4 Consumer trend: gluten-free

With an estimated growth rate of *.*% for the gluten-free flour market worldwide between **** and ****, this appears to be an additional outlet for flour manufacturers. Between *% and *% of the world's population has been diagnosed as celiac and is therefore unable to eat gluten.

The gluten-free sector has a number of points to ...

3 Market structure

3.1 Value chain

The following chart summarizes the value chain in the Spanish flour market:

Agricultural production: The value chain begins with the cultivation of cereals, mainly wheat, which is the main raw material for flour production. Farmers grow and harvest wheat on their farms. Processing: Once harvested, the wheat is transported to the ...

3.2 Production

To study the flour market, we will use theINE statistical code CNAE *** "Fabricación de productos de molinería, almidones y productos amiláceos". This code includes all milling activities, i.e. the manufacture of milling products, starches and starch products.

In ****, the number of companies in this sector was ***, before ...

3.3 Distribution

In ****, the flour and semolina market in Spain will be dominated by supermarkets, with a preponderant share of **.*%. Hypermarkets also hold a significant share, with **. *%. Hard discount stores maintain a significant presence with a **.*% market share, while traditional stores and other channels have relatively more modest shares, at *.*% and *% respectively. On ...

4 Offer analysis

4.1 Typology of supply and uses

There are two types of flour. Refined or white flour and wholemeal flour. The difference between refined and wholemeal flour lies in the manufacturing process. Refined flour is produced by removing the outer layer of the wheat kernel, called the bran, and the germ, which contains most of the nutrients such ...

4.2 Prices

Between **** and ****, the consumer price index (***) for "Flour and other cereals" in Spain saw high inflation. In ****, the index recorded a slight increase to **.** points, rising further in **** to **.** points, then *** in ****, the benchmark year. However, from **** onwards, the index increased dramatically, reaching ***.** points in **** and rising further to ***.** points in ...

4.3 The importance of packaging

The flour sector in Spain attaches great importance to packaging, which is seen as a crucial means of persuading consumers and differentiating products in a constantly evolving market. Packaging thus appears to be decisive in consumers' choice of flour. Flour packaging can be differentiated according to the following criteria:

Variety of ...

5 Regulations

5.1 Regulations

Real Decreto ***/****, de ** de diciembre, establishes the legal framework around the flour trade. Flour quality regulations aim to ensure the integrity of raw materials and guarantee adequate information for consumers. Standards are set for cereal grains, which must be sound and marketable, with a moisture content not exceeding **%. In addition, additives ...

5.2 Classification of flours according to baking quality

Real Decreto ***/****, de ** de diciembre, defines the following criteria to define the strength of a flour:

Source: ****

6 Positioning the players

6.1 Segmentation

Top ** flour companies in Spain by sales

Source: ****

  • Grupo Harinera Vilafranquina, S.A
  • Grupo Harinera La Meta, S.A
  • Grupo Harántico
  • Harinera Arandina, S.A
  • Harineras Villamayor, S.A.
  • Antonio Cano e Hijos, S.A.
  • Grupo Regany
  • Harinas Polo, S.A

List of charts

  • Average price of "Flours and Semolinas" in €/kg by distributor
  • Market share by distribution channel
  • Flour and semolina consumption by volume in Spain
  • Per capita consumption and expenditure of Flours and Semolinas
  • Destination of flour production
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Grupo Harinera Vilafranquina, S.A
Grupo Harinera La Meta, S.A
Grupo Harántico
Harinera Arandina, S.A
Harineras Villamayor, S.A.
Antonio Cano e Hijos, S.A.
Grupo Regany
Harinas Polo, S.A

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