Buy the full study
Summary
The global bicycle rental market has experienced strong growth, with an increase in valuation from $2.1 billion to an expected $11.3 billion by 2031, with a CAGR of 18.3 percent from 2022 to 2031. This surge is driven by the rise of micromobility, which offers cost-effective and emission-reducing transportation solutions, especially in urban areas. Traditional pedal-powered bicycles dominate the market, but the e-bike segment is expanding rapidly.
Demand trends in Italy
Bicycle rental demand in Italy moves about €200 million annually, targeting urban users, occasional cyclists, tourists and sports enthusiasts. Cyclotourism is a key driver, with 6.3 million tourists choosing bicycles while on vacation. Thirty percent are cycle tourists, while the remaining 70 percent use bicycles as an occasional means of transportation. Italians themselves show a strong preference for bicycle rental, citing it as their preferred means of transportation while on vacation.
Some of the actors analyzed
Ridemovi Spa: A leader in shared micromobility in Europe, it offers a platform for bicycle, e-bike and e-scooter rentals. It collaborates with local municipalities to promote sustainable mobility.
Lime Technology Srl: In partnership with Neutron Holdings Inc, offers electric scooters and bicycles, focusing on sustainable and safe urban commuting.
Papin Sport Srl: Founded in 1979, offers bicycle rental services along picturesque routes and has a strong presence in the rental market.
Helbiz Italia Srl: Provides micromobility services, including electric bicycles and scooters, working with urban planners to create efficient transportation ecosystems.
Birorent Srl (Fantic Rent): Specializes in high-end electric bicycle rentals, offering a wide range of options for different terrains and purposes, with customer service seven days a week.
Danger Zone Srl: With more than 15 years of experience in the bicycle rental industry, offers mountain bike adventures.
The firm analyzes both bike-sharing and touring rental business.
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 15/01/2024
Summary and extracts
1 Synthèse du marché
1.1 Introduction
The global bicycle rental market is experiencing significant growth, with the market size starting at $2.1 billion in 2021 and expected to reach $11.3 billion by 2031. This development is based on several key factors, including the rise of micro-mobility and the demand for affordable and sustainable transportation solutions.
In Italy, the bicycle rental market is following this positive trend, driven by innovations in the sector and a growing interest in environmentally friendly and practical mobility. The sector is characterized by a variety of models and rental options, meeting the needs of a diverse customer base, from urban commuters to tourists.
The study offers an in-depth analysis of the market, covering crucial aspects such as market structure, key players, supply and demand trends, and the impact of legislation on the sector. It presents detailed and up-to-date data on the Italian market, including production, import-export and market segmentation statistics. It also explores new trends that are shaping the future of bicycle rental, including e-bike adoption and sustainable mobility initiatives.
1.2 The global market
The global bicycle rental market is showing strong growth, with positive forecasts for the coming years.
The market size has been estimated at $*.* billion in **** and is expected to reach$**.* billion by ****, growing at a CAGR of **.* percent from **** to ****.
This development is supported by several factors, including therise of micro-mobility, ...
1.3 The Italian market
Despite the physiological slowdown in production volumes after the exploit of the last two years, revenues in the Italian bicycle manufacturing sector still appear to be on the rise in ****, thanks to the push of pedal-assist and the higher value-added models on which our country's manufacturers specialize. But it's not just ...
1.4 Import-Export
In terms of foreign trade, reference is made to hs code **** , which covers bicycles and other cycles, non-motorized.
Comparing import-export from **** to ****, the value of export is confirmed as higher than imports, with a coverage rate always above unity. Despite a decline in units produced of about ** percent in ****, the export/import ...
1.5 The impact of Covid-19
With the onset of the lockdown, demand for bicycles exploded in the spring of ****. The lockdown and the subsequent boom in sales were two factors that led to the upheaval of all logic for those who make or want to buy a bicycle.
After the boom of May ****, which transformed the ...
2 Analyse de la demande
2.1 Demand in Italy
Bicycle rental in Italy, which moves about *** million a year, is a popular choice for economic and convenience reasons, especially on vacation or for limited periods of use.
Daily bicycle rental in Italy is used by awide variety of users, with different needs and interests. Among the public interested in this ...
2.2 Demand drivers
The following are the main drivers of the bicycle rental market.
Growth of Cyclotourism: Cyclotourism is deivnted one of the main drivers stimulating or development of the bicycle market in Italy. Cyclotourists doubled from **** to ****, with an economic impact of * million euros. There were * million tourists in **** who made bicycling the ...
2.3 The geographical distribution of demand
In order to get an overview of the geographical distribution of demand for bicycle rental, reference is made to the most popular destinations for both Italian and foreign bicycle tourists.
Northeast (***) turn out to be the areas most chosen by bicycle tourists. Among Italians , there appears to be a particular interest ...
2.4 New trends in demand
According to several bicycle dealers, there are specific customer demands in terms of new products.
In fact, customers demand innovation, customization, and service, but with afocus on price that remains relevant, according to ** percent of Italian distributors. Below are the percentages for the most common requests among the different clientele.
Demand ...
3 Structure du marché
3.1 The market structure
In order to investigate the structure of the bicycle rental market, reference is made to the broader category of Bicycle Trade and related distributors, which undoubtedly includes those operators more specialized on the rental formula.
In terms of the number of businesses active in the sector, they are fairly evenly distributed ...
3.2 The value chain
The value chain in bicycle rental can be described through several key stages, depicted in the figure below.
3.3 The main players
The following are the main players involved in bicycle rental in Italy (***).
Ridemovi spa: a leading company in the shared micromobility sector in Europe. It offers bicycle, e-bike and e-scooter rental services through a digital platform that allows users to find, unlock, use and park vehicles easily and flexibly. RideMovi is ...
3.4 The main players in the province of Trento
The following are the main players involved in bike rental in the province of Trento.
Danger zone srl: an Italian company with over ** years of experience in mountain bike rental and sales. The company has contributed to the development of the Dolomiti Paganella Bike project, also designing and implementing related infrastructure ...
4 Analyse de l'offre
4.1 Supply analysis
In Italy, there are several bicycle rental formulas to suit various needs and preferences. The main options include:
Short-term rental-common among tourists, it allows you to rent bicycles for a few hours or for the entire day;
Long-term rental (***) - suitable for those who need a bicycle for a more extended ...
4.2 The prices
Below are prices for short-term bicycle rentals from some of the players mentioned above, plus additional sites that are among the top in SERPs.
Papin Sports
Bikeasy
Val di Sole Bike Center
Ebike store Brescia (***) [***]
D.F Bike (***) [***]
4.3 New supply trends
Rent to Buy Formula
One of the formulas that is enjoying good success with a sub-niche of the ebike market. It provides for a fixed-fee "rental" for up to * months, which opens up the possibility of getting a clear and practical idea of the actual use of the ebike (***) without necessarily ...
5 Règlementation
5.1 The legislation
The following are the laws and regulations that fall under the scope of rental and bicycles.
E-bikes: current legislation on e-bikes
There are two main sources of regulations governing the circulation of e-bikes:
european Regulation No. ***/**** article ** of the Highway Code
From the analysis of these regulatory provisions, precise limits on ...
6 Positionnement des acteurs
6.1 Segmentation
- Ridemovi spa
- Lime Italia
- Papin Sport srl
- Helbiz Italia srl
- Birorent srl
- Danger Zoe srl
- Bikeasy srl
- Centro Bike Vds srl
List of charts
- Global bicycle rental market
- Bicycle market and composition
- Import-Export of Bicycles
- Main suppliers of bicycles
- Main destinations of bicycle exports
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
The bike rental market | Italy
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) IT Italy
- 5 reports at €75.6 excluding VAT per study to choose from our Italian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
