Hygiene, well being - Sweden
The pandemic has shaken the already fragile hygiene sector. Solid cosmetics have taken advantage of this to gain a foothold in the market and have already conquered more than a quarter of French people. But overall, it is a very significant decline. Hygiene-beauty has never represented such a small share in consumer products. The make-up market, which has been in bad shape for many years, has also been strongly affected. And more and more French people are paying attention to the products they choose to put on their skin. New trends have emerged. E-commerce has exploded and this is also the case for organic and natural products. Some French people declare that they make their own hygiene and beauty products. Bulk is also spreading little by little. In conclusion, a market strongly affected, still in full questioning but which promises a beautiful future much more ecoresponsible.
