Voodoo: The latest figures, news and market research on Voodoo

Turnover: 570 million USD (2023)

Country: France

french publisher of mobile video games.
Goldman Sachs has invested €200 million in the company and is a minority shareholder.
Voodoo is considered a unicorn, a start-up valued at over $1 billion, as of 2021.

French Tech: Voodoo acquires BeReal for 500 million euros 13/06/2024

- BeReal launch year: 2020
- BeReal founders: Alexis Barreyat and Kévin Perreau
- Number of active BeReal users: 40 million
- BeReal's key markets: United States, France, Japan
- Voodoo's mobile application development strategy: focus on hyper-casual
- Major Voodoo successes : Helix Jump, Mob Control, Block Jam 3D
- Total downloads of Voodoo applications: 7 billion
- Voodoo's global market position: third-largest publisher behind Google and Meta

Mobile video games: French unicorn Voodoo puts a stop to hypercasualism 10/01/2024

Valued at 1.7 billion euros at the time of its last financing round, the start-up has long been a global benchmark in this category of games, hypercasual, which is currently in serious decline
in the spring of 2021, Apple introduced ATT, a mechanism that drastically restricts advertising targeting by app publishers - an essential ingredient for success in hypercasual. As a result, revenues generated by Voodoo via this type of title fell from $400 million to $150 million between 2021 and 2023.
In 2022, the Group had said it was aiming for $600 million for the year. In the end, the Group generated revenues of $500 million in 2021
The company employs nearly 750 people
In 2022, Voodoo saw its accounts return to the black, with sales of almost $570 million.
In 2023, the Group made a number of acquisitions, including that of development studio Partyup for almost 10 million euros.

Unicorn Voodoo to launch its own cryptocurrency 23/01/2023

Mobile games publisher First French Tech player to launch an ICO to develop new projects
Raised $600 million since its creation
In 2021, the company announced it would invest $200 million in 2022
After years of strong growth, the mobile video game market declined by 6.4% year-on-year in 2022, to 92.2 billion (Newzoo)
At the start of 2022, the company was targeting sales of 600 million, compared with 425 million in 2021 Games downloaded 6 billion times

DUNS: 792483307

Legal Name: VOODOO

Address: 17 RUE HENRY MONNIER , 75009 PARIS 9

Number of employees: Entre 100 et 199 salariés (2020)

Capital: 15 372 EUR

Financial Data:

Year	2016	2015
Turnover	1 129 417	-
Gross margin (€)	1 128 915	-
EBITDA (€)	-498 387	-
Operating profit (€)	-569 875	-
Net profit (€)	-483 198	-
Turnover growth rate (%)	-	-
Ebitda margin rate (%)	-44,1	-
Operating margin rate (%)	-50,5	-
Working Capital (turnover days)	243,5	-
Working Capital requirements (turnover days)	52,8	-
Net margin (%)	-42,8	-
Added value / Turnover (%)	-12,9	-
Wages and social charges (€)	341 131	-
Salaries / Turnover (%)	30,2	-

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