Turnover: 342 million EUR (2022)

Country: France

  • Specialist in online sales of children's and baby clothing
  • 15 stores in France
  • 250 employees

News

Vertbaudet gives children's furniture a second life 03/05/2024

  • Number of Vertbaudet stores in France: around 70.
  • Furniture is offered at discounts of **up to 60% off** the new price.

Vertbaudet strengthens the personalization of its customers' shopping experience 02/12/2023

  • The company generates 80% of its sales online.
  • The brand currently has 72 stores in France.
  • It plans to open three new stores next year.

Vertbaudet launches its own marketplace 19/09/2023

  • Vertbaudet is France's leading online retailer of products for children aged 0 to 12.
  • Clothing accounts for 50% of Vertbaudet's sales.
  • Vertbaudet's sales will increase by 30% between 2019 and 2022, to 345 million euros.
  • 85% of Vertbaudet's sales are generated online, the remainder by its network of 71 stores.
  • Vertbaudet generates a third of its sales internationally.
  • The company plans to open online marketplaces in Germany in 2024, followed by Spain and Portugal.
  • Vertbaudet has 1,100 employees.

Ex-vépéciste Vertbaudet has successfully completed its digital transformation 14/09/2023

  • Vertbaudet achieves 85% of its sales online.
  • The company offers 10,000 product references.
  • Ready-to-wear now accounts for only half of Vertbaudet's sales.
  • The toy segment, launched in 2016, accounts for 15% of the company's sales, with growth of over 15% by 2022.
  • By 2024, Vertbaudet's offer will have doubled thanks to third-party sellers.
  • vertbaudet has 71 stores in France alone, with two more due to open in 2023.
  • Vertbaudet achieved sales of €342 million in 2022, 20% more than in 2019.
  • The apparel market accounts for half of Vertbaudet's business.
  • Vertbaudet is aiming for sales of 500 million euros in five years, thanks to sales generated by its new marketplace and its international expansion.
  • Sales abroad (Germany, Switzerland, Spain and Portugal) already account for a third of Vertbaudet's business.

Boycott Verbaudet: CGT call for action 17/04/2023

  • 250 employees
  • Vertbaudet acquired by Equistone Partners Europe in 2021

Studies mentioning this company

The children's clothing market - France

Other companies mentioned:

  • GAP
  • Inditex groupe (Zara)
  • Kiabi Europe
  • IKKS
  • C&A France
  • Générale pour l'enfant Groupe (Sergent Major)
  • Petit Bateau
  • Intersport France
  • Idkids Groupe
  • Jacadi (Idkids groupe)
  • Sport 2000
  • GEMO (Eram Groupe)
  • Vert Baudet
  • Cyrillus
  • DPAM Du Pareil au Même (Générale pour l'enfant groupe)
  • Catimini (Idkids Groupe)
  • Natalys
  • Petit Pan
  • Absorba (Idkids Groupe)
  • Okaidi (Idkids)
  • Tape à l'Œil
  • Orchestra Prémaman
  • Sucre d'Orge
  • Petit Béguin
  • Vinted
  • Shein
The baby clothing market - France

Other companies mentioned:

  • Orchestra Prémaman
  • Générale pour l'enfant Groupe (Sergent Major)
  • Aubert
  • La compagnie des Petits
  • Petit Bateau
  • Bonpoint
  • Tartine & Chocolat (Groupe Kidiliz)
  • Kidsdressing
  • Melijoe
  • Jacadi (Idkids groupe)
  • GEMO (Eram Groupe)
  • DPAM Du Pareil au Même (Générale pour l'enfant groupe)
  • Autour de Bébé
  • Bébé 9
  • Allo bébé
  • Bébé Confort
  • Patatam - Rediv
  • Vert Baudet
  • Monoprix
  • Carrefour Groupe
  • Babymoov
  • Petit Béguin
  • Sucre d'Orge
  • Tape à l'Œil
  • Okaidi (Idkids)
  • Absorba (Idkids Groupe)
  • Cyrillus
  • Petit Pan
  • Natalys
  • Catimini (Idkids Groupe)
  • Idkids Groupe
The baby toy market - France

Other companies mentioned:

  • King Jouet
  • Mattel
  • Lego France
  • Playmobil (Horst Brandstätter Group)
  • Ludendo La Grande Récré
  • Cdiscount (CNova)
  • Autour de Bébé
  • Maped
  • Simba Dickie Group
  • Smoby
  • Bébé 9
  • Allo bébé
  • Bébé Confort
  • LDLC Groupe
  • Jeujura
  • Babymoov
  • Jouet E Leclerc
  • WDK Groupe Partner - Jouets Sajou
  • Vert Baudet
  • Sophie La Girafe
  • Tonies
  • Kidibam