Turnover: 40 million EUR (2022)

Country: France

  • Online sales company for dog and cat food made in France
  • Ultra Premium Direct offers different ranges of food products for dogs and cats, with no artificial flavoring, coloring or preservatives, "grain free" and made in France.
  • The different ranges are organized around the size of the animal: Small, Medium, Large and their specific needs: digestive sensitivity, overweight, active, senior...etc.
  • The brand distributes its products directly (without an intermediary) via its website, and offers tailor-made subscriptions depending on the type of pet.

News

Petfood: Ultra Premium Direct relies on physical stores for growth 23/11/2022

  • By 2022, the pioneer in the sale of premium petfood by subscription will have more than 80,000 subscribers and 200,000 customers
  • Ultra Premium Direct records record growth and has just opened a second physical store in Pau
  • By 2023, sales will jump by 50% to 40 million euros
  • Ambition to open between 6 and 10 new stores a year and develop a network of 100 stores within 10 years
  • Eurazeo's 68 million euro investment in Ultra Premium Direct enabled the company to double the floor space of its Agen plant, employing 130 people

Animal feed: Ultra Premium Direct opens stores to rival Royal Canin and Purina 23/11/2022

  • Dog and cat food market in excess of €4 billion in sales
  • sales of €40 million by 2022 (75% dog food, 25% cat food)
  • Ultra Premium Direct has been selling premium cat and dog food from its Agen factory online since 2014
  • Controls 11.5% of French online pet food sales
  • Store openings in Montauban and Pau
  • 6 to 10 store openings per year(potential of 100 stores in France)
  • Eurazeo majority shareholder since 2021,
  • Target sales of €100 million by 2025, €300-400 million by 2030
  • Market leaders are Purina (Nestlé) and Royal Canin (Mars)

Pet food start-up Ultra Premium Direct goes from virtual to real 01/12/2021

  • Created in 2014, Ultra Premium Direct, a specialist in direct online petfood sales, has opened its first physical store in Montauban
  • A second pilot store is planned for 2022

Petfood start-up Ultra Premium Direct opens its first physical store 16/11/2021

  • Sales of 33 million euros in 2020
  • Target: 100 million euros by 2025
  • Online sales presence in Belgium, Luxembourg and Germany
  • Presence in 100 drive-through stores in France
  • Opening of first physical store in Montauban (target sales €400,000)
  • 120 employees

Petfood start-up Ultra Premium Direct expands its Agen plant 11/08/2021

  • Ultra premium, champion of direct-to-consumer sales depetfood
  • Since its creation in 2014 average annual sales growth of 60%
  • 3,700 packages dispatched per day and €4 million investment to reach 15,000 packages and double the size of its Agen plant
  • sales of €21 million in 2020, forecast to reach €33.5 million in 2023
  • Plans to open subsidiaries in Germany and Italy

Financial Data

DUNS: 799071253

Legal Name: NATURA PLUS ULTRA PET FOOD

Address: AGROPOLE 3 CHEMIN DE SAYLAT, 47310 ESTILLAC

Number of employees: Entre 50 et 99 salariés (2020)

Capital: 3 259 320 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 30 598 188 20 779 890 12 770 410 8 298 056 5 422 583 3 434 883 1 679 497
Gross margin (€) 19 007 804 12 904 561 7 895 617 5 096 772 3 367 966 2 113 043 1 013 950
EBITDA (€) 868 584 1 954 534 827 879 525 629 800 854 359 057 8 561
Operating profit (€) 56 404 1 218 987 317 518 247 954 604 884 234 118 -27 083
Net profit (€) 50 853 901 586 215 564 204 961 556 253 173 395 18 096
Turnover growth rate (%) 47,2 62,7 53,9 53 57,9 104,5 -
Ebitda margin rate (%) 2,8 9,4 6,5 6,3 14,8 10,5 0,5
Operating margin rate (%) 0,2 5,9 2,5 3 11,2 6,8 -1,6
Working Capital (turnover days) -3,7 -0,5 6,1 1,3 6,4 10,5 7,7
Working Capital requirements (turnover days) -9,2 2,6 7 13,5 13,9 15,3 24,5
Net margin (%) 0,2 4,3 1,7 2,5 10,3 5 1,1
Added value / Turnover (%) 15,8 21,8 20,2 21,6 32,6 30,7 20,6
Wages and social charges (€) 3 835 012 2 418 035 1 662 356 1 231 815 985 793 706 038 375 145
Salaries / Turnover (%) 12,5 11,6 13 14,8 18,2 20,6 22,3

Studies mentioning this company

The pet food market - France

Other companies mentioned:

  • C&D Foods France
  • Affinity Petcare France
  • United Petfood Producers
  • Pepette
  • Ultra Premium Direct
  • Botanic
  • Nestor Bio
  • Mars Petcare
  • Royal Canin (Mars Petcare)
  • Maxi Zoo France (groupe Fressnapf)
  • Mondou
  • Tom&co
  • Tomojo
  • Zoomalia
  • Wanimo (Dôme Pharma)
  • Croquetteland
  • Vetostore, Le Bien Etre des Animaux
  • Animaux Market
  • La Compagnie des Animaux
  • Bitiba France (Zooplus)
  • Zooplus
  • Hill's Pet Nutrition
  • Affinity Petcare
  • Normandise Pet Food
  • Japhy
  • Tails.com (Nestlé Purina)
  • Nestlé Purina Petcare
  • Iams (Spectrum Brands)
  • Eukanuba (Spectrum Brands)
  • FreshPet
  • Reglo Pet Food
  • Edgar Cooper
  • Sopral
  • Franklin Petfood
  • Médor et Cie
  • L’Animalerie - Do&Ka
  • Alphia
  • Huddle Corp
  • Holidog Happybox