Turnover: 18 million EUR (2023)
Country: France
Specialist in sport and leisure fishing tackle
News

GoldFish and NaturaBuy merge to become a leader in online sales of hunting and fishing products 04/02/2025
- The GoldFish group, formed from the union of Ultimate Fishing and NaturaBuy, aims to become a leader in online sales for hunting, fishing and nature activities, with combined sales of 40 million euros and 150 employees.
- NaturaBuy, with 1.2 million members, is France's leading digital marketplace for leisure fishing and hunting.
- It recently acquired Chronocarpe.com, generating sales of 11 million euros by 2022.
- Ultimate Fishing has also made strategic acquisitions, including Ardent Pêche in 2020 and Marryat Smith and Mouches Devaux in 2023.
- Together, NaturaBuy and GoldFish generate sales of 140 million euros

Ultimate Fishing signs with Sodero to accelerate growth 19/06/2024
- Based in Belle-Île-en-Mer, Morbihan, France
- Specialist in angling and fly-fishing tackle, completes an LBO with capital investor Sodero.
- In five years, the SME has grown from 20 to 70 employees.
- Sales have increased 2.5-fold to over €18 million.
Studies mentioning this company

Other companies mentioned:
- Rapala VMC
- Fonderie Lemer
- Daiwa France
- Fédération de pêche et de protection du milieu aquatique du Finistère
- Pescalis
- Pacific Pêche
- Ducatillon
- Aigle
- Viellard Migeon groupe- Rapala Lisi
- Ultimate Fishing
- Inédis