Turnover: 18 million EUR (2023)

Country: France

Specialist in sport and leisure fishing tackle

News

GoldFish and NaturaBuy merge to become a leader in online sales of hunting and fishing products 04/02/2025

  • The GoldFish group, formed from the union of Ultimate Fishing and NaturaBuy, aims to become a leader in online sales for hunting, fishing and nature activities, with combined sales of 40 million euros and 150 employees.
  • NaturaBuy, with 1.2 million members, is France's leading digital marketplace for leisure fishing and hunting.
  • It recently acquired Chronocarpe.com, generating sales of 11 million euros by 2022.
  • Ultimate Fishing has also made strategic acquisitions, including Ardent Pêche in 2020 and Marryat Smith and Mouches Devaux in 2023.
  • Together, NaturaBuy and GoldFish generate sales of 140 million euros

Ultimate Fishing signs with Sodero to accelerate growth 19/06/2024

  • Based in Belle-Île-en-Mer, Morbihan, France
  • Specialist in angling and fly-fishing tackle, completes an LBO with capital investor Sodero.
  • In five years, the SME has grown from 20 to 70 employees.
  • Sales have increased 2.5-fold to over €18 million.

Studies mentioning this company

The recreational fishing market - France

Other companies mentioned:

  • Rapala VMC
  • Fonderie Lemer
  • Daiwa France
  • Fédération de pêche et de protection du milieu aquatique du Finistère
  • Pescalis
  • Pacific Pêche
  • Ducatillon
  • Aigle
  • Viellard Migeon groupe- Rapala Lisi
  • Ultimate Fishing
  • Inédis