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Country: United Kingdom
The Tyrrells company specializes in the production of potato potato chips, with roots in the county of Herefordshire in England.
It began producing its potato chips in 2002 in a small converted potato shed at Tyrrells Court Farm.
Since then, the product range has expanded to include several types of potato chips, including vegetable potato chips
The products have enjoyed some success abroad, notably in France and Ireland.
In 2021, the company launched English Smokey BBQ potato chips for the summer.
News
Celebrating 20 years of Tyrrells! 24/05/2022
- 13,900,000 packets of potato chips sold per year, i.e. 26 every hour.
- Leader in the "premium chips" category with 67.8% market share by value.
- Sales have doubled in size over the last 6 years.
- Presence in over 25 countries.
- National potato chip market growth of 3.5%.
- Aperitif segment worth 2.2 billion euros.
- 9.7% growth in the premium chips market.
- 15.5% growth in Tyrrells sales by value.
Studies mentioning this company
The potato chip market - France
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- Intersnack (Knabber Geback Group)
- Kellogg’s
- Altho Brets
- Lays
- Cheetos (Frito Lay)
- Tyrrell
- Lorenz Snack (Bahlsen group)
- Bahlsen Group
- Bret's
- Doritos Frito Lay(Pepsico)
- Lay's (Pepsico)
- Miss Vickie's
- Vico (Groupe Intersnack)
- Aviko
- Pringles (Kellogg's)
- Kellogg's France - Kellanova France