Turnover: 10.2 billion USD (2020)
Country: United States
Created in 1965 by Fred DeLuca, the Subway concept offers custom-made sandwiches made in front of the customer.
The network operates on a franchise basis, and is able to grow rapidly thanks to low start-up costs and ongoing training. Subway positions itself primarily as a healthy fast food restaurant and promotes antibiotic-free meats and the energy value of its products
The company hopes to increase its customer base by deploying a mobile-to-store strategy that sends promotional messages to customers near the point of sale. Subway has 44,000 restaurants in 111 countries.
News
Subway to change ownership 25/08/2023
- Roark Capital has offered approximately $9.6 billion for the purchase of Subway.
- Subway was founded in 1965.
- Subway currently has 37,000 outlets in some 100 countries, with 21,000 in the United States.
- In France, Subway has around 400 locations.
- In 2020, Dunkin Donuts was sold for $11.3 billion.
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