Simba Dickie Group: The latest figures, news and market research on Simba Dickie Group

Turnover: 702 million EUR (2022)

Country: Germany

Simba Dickie Group is a German family-owned group founded in 1982 near Nuremberg, the toy capital of Germany.
The Group is one of the world's leading toy manufacturers, and has focused its development on a policy of acquisitions covering all toy segments since the 1990s.
It acquired 2 French toy majors, Smoby in 2008 and Majorette in 2010.

The Group manufactures products in all traditional toy segments:

Educational and board games (Noris-Spiele and Zoch brands) ;
Creative hobbies (Schipper);
Miniature vehicles and remote-controlled cars (Dickie Toys, Majorette, Schuco, Carson, Tamiya);
Wooden and plastic toys (Simba, Eichhorn, Smoby and Heros) ;
Children's vehicles (Big);

Soft toys (Nicotoy, Simba).

Simba Dickie (Smoby, Corolle, Majorette...) limits breakage in 2023 31/01/2024

- Simba Dickie sales fell by 7% in 2022.
- Simba Dickie sales fell again in 2023, this time by 4%.
- Annual sales for Simba Dickie in 2023 are €675.2 million.
- The global toy market shrank by 7% in 2023.
- Simba Dickie employs 2,700 people worldwide.
- 75% of Simba Dickie sales are generated internationally, particularly in the United States, France and Belgium.

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