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Country: France

Distribution of toilet paper made from recycled paper

News

Large-scale distribution for Popee, back in September. 05/07/2022

  • Popee, nationally referenced at Franprix.
  • Aim to be present in at least 250 stores by 2022.
  • Achieve sales of 650,000 euros in 2021 (1.4 M in 2022).
  • In addition to toilet paper, the brand now offers tissues and paper towels.
  • "Today, we make 50% of our sales online".
  • Today, Popee employs around ten people.

Popee, the toilet paper that takes as much care of the planet as it does of your bottom. 19/01/2022

  • Popee is a 100% recycled, chlorine-free toilet paper made in France, with 3 products available on its website (toilet paper, paper towels and tissues).
  • One tonne of recycled paper saves 17 trees.
  • More than 6,000 customers, half of whom were subscribers by January 2021, with over 500 professionals using the product.
  • Telecommuting has slowed Popee's growth, and office traffic is reducing the number of wastepaper baskets, Popee's raw material.

Studies mentioning this company

The toilet paper market - France

Other companies mentioned:

  • Popee
  • Antalis France
  • Carrefour Groupe
  • Lidl France
  • E.Leclerc
  • Casino Groupe
  • Amazon
  • Jhana
  • Materiel CHR pro
  • Kleenex
  • Metro France
  • Hypronet
  • Essity
  • Papeco