Pom d'Api - Shoemakers

Last update: 13/05/2023

Turnover: 14.2 million EUR (2022)

Country: France

Shoemakers is the name of the entity that brings together four brands of children's shoes around Pom d'Api
Group brands: Ten Is, Shoo Pom, Adoli, Clotaire.
Over a century of experience and tradition
in Chambretaud, in the Vendée region, the group has its own design office in the heart of France
The group's brands are sold by numerous retailers and offered through a network of Pom d'Api boutiques in France and abroad, from Paris to Moscow, via Antwerp, London, Copenhagen, New York and Beirut

Pom d'Api returns to licensing with Tartine et Chocolat 05/03/2024

Shoemarkers, the Vendée-based manufacturer and parent company of Pom d'Api, has signed a licensing agreement to design, produce and distribute shoes for Tartine et Chocolat.
- The Pomme d'Api brand has its own design office, factory and store network, and controls all stages of production.
- The licensing agreement will complement Shoemakers' children's footwear offering (Pom d'Api, Shoo pom, Clotaire, Ten'is and Adolie) with a brand that is well known in France and abroad.
- In 2023, Pom d'Api recorded sales of 12.5 million euros, compared with 14.2 million euros in 2022.
- In 2023, Pom d'Api sold 330,000 pairs of shoes.
- Exports account for 20% of the company's sales.

Shoemakers celebrates 50 years of Pom d'Api by relaunching its iconic models 11/05/2023

50 years since the creation of the Pom d'Api brand Pom d'Api has 10 directly-operated stores, 3 corners in Paris department stores and 3 franchises abroad
39 employees working for Pom d'Api in France
117 employees at the Pom d'Api factory in Tunisia
Creation of the Shoo Pom brand in 2014
Shoemakers sells 400,000 pairs of shoes a year, 40% of which abroad
Shoemakers sales in 2022: 14.2 million euros
62% of Shoemakers sales generated through a network of 600 retailers

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