Turnover: 115 million EUR (2021)
Country: Italy
Founded in 1926, it is one of the largest communications and advertising companies operating globally and in more than 100 countries around the world. The company focuses on three main areas of business: advertising, media and technology.
In 2023, the Italian company Barilla, with its product Al Bronzo, wanted to emphasize the traditional bronze method of pasta making to give pasta moments a surprising new intensity. Publicis, therefore, revisited one of the most iconic stories of all time for Barilla's 2023 global campaign. The most famous scene from Disney's Lilli and the Tramp is transformed into the unexpected evening of a pair of strangers dining in the alley of an upscale restaurant. The ad campaign shows Barilla's Al Bronzo product as a classic and with a new intensity[Publicis].
Studies mentioning this company
The digital marketing market - Italy
Other companies mentioned:
- Google ads
- Meta
- PMX - Publicis media exchange
- FGMC
- Facile.it