Turnover: ()

Country: France

The toy retailer in receivership has been taken over by Ireland's Smyths Toys, which will retain 41 of its 45 stores and around 630 employees

Picwic Toys is the result of the 2019 merger of Picwic and Toys R Us

Smyths Toys generates sales of around €1.6 billion in Europe

News

PicWicToys is acquired by Irish group Smyths Toys. 05/07/2022

  • The Irish toy specialist, entering France for the first time, is taking over 41 of the 45 stores and 85% of the PicWicToys workforce
  • The Irish group, owned by the Smyth family, is contributing nine million euros to the repayment of creditors and 300,000 euros to the redundancy scheme.

Studies mentioning this company

The licensed toy market - France

Other companies mentioned:

  • Mattel
  • Namco Bandai Entertainment France
  • Tomy France
  • Lego France
  • Playmobil (Horst Brandstätter Group)
  • The Disney Store France
  • Dreamworks Animation
  • Pixar
  • Marvel
  • Ludendo La Grande Récré
  • King Jouet
  • Picwic Toys
  • Smyths Toys
  • Maxi Toys
  • Mayr-Melnhof Karton
  • Splash Toys
  • Maped
  • Schleich
  • Hasbro
  • WDK Groupe Partner - Jouets Sajou
  • Abysse corp
  • Miniso
  • Shin Sekai