Turnover: 270 million EUR (2022)

Country: France

Petit Bateau is a clothing brand founded in 1918. Since the 1990s, the brand has expanded to include the whole family, but children's clothing still accounts for 85% of sales. Half of its sales are generated abroad. In 1988, the Rocher group acquired Petit Bateau

News

For its 130th anniversary, Petit Bateau modernizes its Troyes factory 26/10/2023

  • Petit Bateau has 450 employees in Troyes and 2,500 worldwide,
  • Petit Bateau has a second factory in Marrakech, Morocco, and works with subcontractors in Tunisia, Europe, Asia and the Indian Ocean.
  • The French market accounts for over 50% of sales, which are forecast to reach 270 million euros by 2022.
  • Its two other key markets are Japan (10% of sales) and Italy.

Petit Bateau on a new course 03/06/2023

  • Petit Bateau celebrates 130 years
  • Second-hand will soon represent 1% of Petit Bateau's 270 million euros in sales.
  • The company employs 2,600 people.
  • The children's clothing market is forecast to decline by 14% by 2022.
  • The brand has 350 boutiques worldwide, including 160 in France.
  • Japan is the brand's second-largest market, accounting for over 10% of sales.

Petit Bateau continues to transform its Troyes factory 31/03/2023

  • Petit Bateau generates 60% of its business in France
  • Since 2019, the company has recorded a 2% increase in sales, while the market has fallen by an average of 7%
  • The historic Troyes site employs around 600 people
  • Two million euros invested to re-internalize garment printing
  • Petit Bateau has 360 sales outlets, including 160 in France
  • The brand generates 30% of its sales (270 million euros by 2022) on the Internet, up from 17% in 2019.

Petit Bateau, anchored in Troyes since the 19th century 26/10/2022

  • 350,000 pieces manufactured per year
  • 400 employees (120 in the garment workshop)
  • Investment of 5 million euros
  • The Saint-Joseph factory capable of reproducing a bestseller in a week
  • This subcontracting activity now accounts for 15-20% of the plant's activity

Petit Bateau is unique in that the majority of its products are manufactured in France, endowing the company with a good reputation in France. In April 2018, the company introduced a new store concept with touch screens enabling all products to be viewed, even those not available in-store

Financial Data

DUNS: 542880125

Legal Name: PETIT-BATEAU

Address: 15 RUE DU LT PIERRE MURARD , 10000 TROYES

Number of employees: 1800 (2018)

Capital: 13 263 824 EUR


Financial Data:

Year Turnover (€) Net Profit (€) Fiscal Year End Fiscal Year Duration
2019 196 691 411 EUR -1 591 668 EUR 31/12/2019 12
2018 205 093 885 EUR 4 970 609 EUR 31/12/2018 12
2017 201 073 818 EUR 5 085 804 EUR 31/12/2017 12
2016 195 077 260 EUR 9 169 670 EUR 31/12/2016 12
2015 188 719 490 EUR 7 136 030 EUR 31/12/2015 12

Studies mentioning this company

The children's clothing market - France

Other companies mentioned:

  • GAP
  • Inditex groupe (Zara)
  • Kiabi Europe
  • IKKS
  • C&A France
  • Générale pour l'enfant Groupe (Sergent Major)
  • Petit Bateau
  • Intersport France
  • Idkids Groupe
  • Jacadi (Idkids groupe)
  • Sport 2000
  • GEMO (Eram Groupe)
  • Vert Baudet
  • Cyrillus
  • DPAM Du Pareil au Même (Générale pour l'enfant groupe)
  • Catimini (Idkids Groupe)
  • Natalys
  • Petit Pan
  • Absorba (Idkids Groupe)
  • Okaidi (Idkids)
  • Tape à l'Œil
  • Orchestra Prémaman
  • Sucre d'Orge
  • Petit Béguin
  • Vinted
  • Shein
The baby clothing market - France

Other companies mentioned:

  • Orchestra Prémaman
  • Générale pour l'enfant Groupe (Sergent Major)
  • Aubert
  • La compagnie des Petits
  • Petit Bateau
  • Bonpoint
  • Tartine & Chocolat (Groupe Kidiliz)
  • Kidsdressing
  • Melijoe
  • Jacadi (Idkids groupe)
  • GEMO (Eram Groupe)
  • DPAM Du Pareil au Même (Générale pour l'enfant groupe)
  • Autour de Bébé
  • Bébé 9
  • Allo bébé
  • Bébé Confort
  • Patatam - Rediv
  • Vert Baudet
  • Monoprix
  • Carrefour Groupe
  • Babymoov
  • Petit Béguin
  • Sucre d'Orge
  • Tape à l'Œil
  • Okaidi (Idkids)
  • Absorba (Idkids Groupe)
  • Cyrillus
  • Petit Pan
  • Natalys
  • Catimini (Idkids Groupe)
  • Idkids Groupe
  • Berceau Magique Megara
  • France Maternité
The lingerie market - France

Other companies mentioned:

  • Etam Lingerie
  • DIM Brands international
  • Kiabi Europe
  • Asos
  • Zalando
  • La Redoute AMPM
  • Aubade
  • Chantelle
  • Victoria's Secret
  • Petit Bateau
  • Simone et Georges
  • Ysé (Etam Groupe)
  • Undiz (Etam Groupe)
  • Artmartin
  • Wolf Lingerie
  • Eminence
  • Livy
  • Odea
  • Allande
  • Rouge Gorge Lingerie (Groupe Mulliez)