Turnover: 500 billion EUR (2022)
Country: France
- Founded in 1995 by Pierre Mestre, the company specializes in nursery, maternity and children's fashion.
- It has over 600 stores in 40 countries.
- The group has a strategy of rapid external growth, with the acquisitions of Baby Care in 2002, Prémanan in 2012 and Destination Maternity in 2016
- The health crisis led to a loss of 100 million euros in sales
- The group went into receivership in 2020 and was taken over by its founder
- Renamed Neworch, the group is now posting good results, despite the crisis
- 4 restructuring plans in 3 countries and closure of 150 stores across Europe
operating costs were cut by 35%
all logistics were brought together in a single warehouseEmployement 3000 people
News
Orchestra moves forward and modernizes its store network 04/06/2024
- - 250 stores in France.
- - Nearly 100 affiliates in France.
- - International master-franchise development.
- - 8% of sales generated digitally.
- - Total Orchestra sales of 500 million euros by 2023.
- - 400 stores worldwide. - 3,000 employees worldwide.
Orchestra goes digital 08/07/2022
- Orchestra accelerates the digitization of its flyers
- By 2021, Orchestra has gone from 12 printed magazines a year to just 6
- At the beginning of 2022, digital communications recorded an average of 2 million impressions per month
- 15-20% of consumers who have seen one of Orchestra's digital catalogs have subsequently visited a store
- Orchestra has almost 250 stores
Financial Data
DUNS: 882808587
Legal Name: NEWORCH
Address: 200 AV DES TAMARIS ZAC SAINT ANTOINE, 34130 SAINT-AUNES
Number of employees: Entre 1 000 et 1 999 salariés (2021)
Capital: 13 000 000 EUR
Financial Data:
| Year | 2023 | 2021 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|
| Turnover | 441 062 000 | 531 778 157 | 532 646 000 | 520 539 000 | 487 928 000 | 444 947 000 |
| Gross margin (€) | 490 078 000 | 576 821 249 | 548 654 000 | 242 013 000 | 229 141 000 | - |
| EBITDA (€) | -17 867 000 | 29 277 863 | 15 202 000 | 25 827 000 | 24 605 000 | - |
| Operating profit (€) | -9 123 000 | 6 640 827 | -2 932 000 | -7 818 000 | 1 869 000 | - |
| Net profit (€) | 2 297 000 | 5 128 236 | -26 459 000 | -37 404 000 | -10 861 000 | 8 616 000 |
| Turnover growth rate (%) | -17,1 | - | 2,3 | 6,7 | 9,7 | - |
| Ebitda margin rate (%) | -4,1 | 5,5 | 2,9 | 5 | 5 | - |
| Operating margin rate (%) | -2,1 | 1,2 | -0,6 | -1,5 | 0,4 | - |
| Working Capital (turnover days) | -19 | -20,8 | -146,9 | -25,1 | 0,6 | - |
| Working Capital requirements (turnover days) | -14 | 3 | -111,2 | 14,5 | 28,2 | - |
| Net margin (%) | 0,5 | 1 | -5 | -7,2 | -2,2 | - |
| Added value / Turnover (%) | 9,1 | 5,1 | 71,3 | 12,9 | 12,3 | - |
| Wages and social charges (€) | 45 219 000 | 51 791 789 | 50 638 000 | 46 185 000 | 40 707 000 | - |
| Salaries / Turnover (%) | 10,3 | 9,7 | 9,5 | 8,9 | 8,3 | - |
Studies mentioning this company
The baby clothing market - France
Other companies mentioned:
- Orchestra Prémaman
- Générale pour l'enfant Groupe (Sergent Major)
- Aubert
- La compagnie des Petits
- Petit Bateau
- Bonpoint
- Tartine & Chocolat (Groupe Kidiliz)
- Kidsdressing
- Melijoe
- Jacadi (Idkids groupe)
- GEMO (Eram Groupe)
- DPAM Du Pareil au Même (Générale pour l'enfant groupe)
- Autour de Bébé
- Bébé 9
- Allo bébé
- Bébé Confort
- Patatam - Rediv
- Vert Baudet
- Monoprix
- Carrefour Groupe
- Babymoov
- Petit Béguin
- Sucre d'Orge
- Tape à l'Œil
- Okaidi (Idkids)
- Absorba (Idkids Groupe)
- Cyrillus
- Petit Pan
- Natalys
- Catimini (Idkids Groupe)
- Idkids Groupe
The children's clothing market - France
Other companies mentioned:
- GAP
- Inditex groupe (Zara)
- Kiabi Europe
- IKKS
- C&A France
- Générale pour l'enfant Groupe (Sergent Major)
- Petit Bateau
- Intersport France
- Idkids Groupe
- Jacadi (Idkids groupe)
- Sport 2000
- GEMO (Eram Groupe)
- Vert Baudet
- Cyrillus
- DPAM Du Pareil au Même (Générale pour l'enfant groupe)
- Catimini (Idkids Groupe)
- Natalys
- Petit Pan
- Absorba (Idkids Groupe)
- Okaidi (Idkids)
- Tape à l'Œil
- Orchestra Prémaman
- Sucre d'Orge
- Petit Béguin
- Vinted
- Shein
The children's shoe market - France
Other companies mentioned:
- Nike
- Royer Groupe
- Repetto
- Carrefour Groupe
- Auchan Hypermarches
- E.Leclerc
- Monoprix
- GEMO (Eram Groupe)
- Besson Chaussures
- Kiabi Europe
- New Balance
- Pom d'Api - Shoemakers
- Bellamy
- Orchestra Prémaman
- Okaidi (Idkids)
- Idkids Groupe
- Jacadi (Idkids groupe)
- Cyrillus
- Tartine & Chocolat (Groupe Kidiliz)
- Converse (Groupe Nike)
- Geox
- Humeau-Beaupréau Méduse