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Country: France
Okaïdi is a French children's clothing brand, founded in 1996 by Jean Duforest and Jean-Luc Soufflet. Today, it is part of IdGroup, and is headquartered in Roubaix in the Hauts-de-France region. The brand offers a wide range of products for children from birth to 14 years of age, including shoes, decorative products for children's rooms and a world for expectant mothers.
- sales of €600 million by 2022 (of which €263 million in France)
- 929 stores in 52 countries
- 365 stores in France
- 4000 employees worldwide
News
Okaïdi announces closure of Oxybul chain, 300 jobs at risk 13/03/2024
- - The IDKIDS group could cut more than 300 jobs.
- - The Roubaix-based IDKIDS group employs 6,500 people worldwide.
- - 70 Okaïdi stores to be rebranded Okaïdi+.
- - Okaïdi SAS groups together the Okaïdi, Obaïbi and Oxybul - Eveil et jeux brands and the IDKIDS stores
- -Excluding franchisees, the group employs 2253 people in France.
- - Sales for the Okaïdi network, which includes the Okaïdi and Obaïbi brands, reached 613 million euros in 2023, compared with 595 million euros in 2022.
- - Sales for Oxybul, Éveil et jeux amounted to 92 million euros in 2023, compared with 95 million in 2022.
The Oxybul and IDKids banners will soon disappear, to be replaced by Okaïdi+ 13/03/2024
- - The IDKids group is reorganizing around three core business units: Okaïdi, Jacadi and the Rigolo Comme La Vie daycare network.
- - The Oxybul Eveil et jeux and IDKids stores will come under the Okaïdi+ banner.
- - Nearly 70 Okaïdi stores will join the Okaïdi+ banner.
- - More than 300 job cuts are planned, as well as 60 store closures.
- - For this year, the Okaïdi network should be 70% Okaïdi textile stores with an average format of 150m², and 30% multi-category stores under the Okaïdi+ banner.
- - Around 88 Okaïdi+ stores will have an average format of 350 to 400m².
Okaïdi opens 20 stores in Spain 27/09/2023
- Total number of Okaïdi outlets in Spain by the end of September: 67
- Number of new Okaïdi outlets in Spain: 20
- Number of Talaman Group stores transformed into Okaïdi through franchising: 14
- Number of additional stores to open under franchise by the end of September: 6
Studies mentioning this company
The children's clothing market - France
Other companies mentioned:
- GAP
- Inditex groupe (Zara)
- Kiabi Europe
- IKKS
- C&A France
- Générale pour l'enfant Groupe (Sergent Major)
- Petit Bateau
- Intersport France
- Idkids Groupe
- Jacadi (Idkids groupe)
- Sport 2000
- GEMO (Eram Groupe)
- Vert Baudet
- Cyrillus
- DPAM Du Pareil au Même (Générale pour l'enfant groupe)
- Catimini (Idkids Groupe)
- Natalys
- Petit Pan
- Absorba (Idkids Groupe)
- Okaidi (Idkids)
- Tape à l'Œil
- Orchestra Prémaman
- Sucre d'Orge
- Petit Béguin
- Vinted
- Shein
The baby clothing market - France
Other companies mentioned:
- Orchestra Prémaman
- Générale pour l'enfant Groupe (Sergent Major)
- Aubert
- La compagnie des Petits
- Petit Bateau
- Bonpoint
- Tartine & Chocolat (Groupe Kidiliz)
- Kidsdressing
- Melijoe
- Jacadi (Idkids groupe)
- GEMO (Eram Groupe)
- DPAM Du Pareil au Même (Générale pour l'enfant groupe)
- Autour de Bébé
- Bébé 9
- Allo bébé
- Bébé Confort
- Patatam - Rediv
- Vert Baudet
- Monoprix
- Carrefour Groupe
- Babymoov
- Petit Béguin
- Sucre d'Orge
- Tape à l'Œil
- Okaidi (Idkids)
- Absorba (Idkids Groupe)
- Cyrillus
- Petit Pan
- Natalys
- Catimini (Idkids Groupe)
- Idkids Groupe
The children's shoe market - France
Other companies mentioned:
- Nike
- Royer Groupe
- Repetto
- Carrefour Groupe
- Auchan Hypermarches
- E.Leclerc
- Monoprix
- GEMO (Eram Groupe)
- Besson Chaussures
- Kiabi Europe
- New Balance
- Pom d'Api - Shoemakers
- Bellamy
- Orchestra Prémaman
- Okaidi (Idkids)
- Idkids Groupe
- Jacadi (Idkids groupe)
- Cyrillus
- Tartine & Chocolat (Groupe Kidiliz)
- Converse (Groupe Nike)
- Geox
- Humeau-Beaupréau Méduse