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Country: France
Butchers in the Paris region
30 stores
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Butchery: Novoviande, the leading network in the Paris region, seeks to resist the decline in meat consumption 21/06/2024
- Butchery: Novoviande, the first network of butchers in the Paris region
- The company founded by René Gillet in 1974
- Over the last ten years, demand for beef, lamb and veal has fallen by 3 to 4%, while demand for poultry has risen (+3%), as has demand for ready-made meals (25%).
- In 2008, the group, which at the time operated 15 butcher's shops, decided to join forces with the national Grand Frais chain.
- It retained just two independent stores, and leased the others from Grand Frais stores.
- Since its integration, sales have risen from €50 million to €180 million.
- Novoviande also supplies another Breton chain, De Père en Fils.
- In each of the Grand Frais stores, the butcher's shop remains autonomous. A quarter of the 680 employees are professional butchers, and 300 employees are currently being recruited ahead of the summer season.
- The group's total sales are expected to reach 240 million euros by 2023.
Studies mentioning this company
The meat market - France
Other companies mentioned:
- Cooperl Arc Atlantique
- Bigard groupe
- Maïsadour
- LDC Groupe
- Bouchers Services Groupe Codéviande
- Interbev
- Terrena (Coopérative)
- Charal
- Saglam France
- Solina
- Socopa (Bigard Groupe)
- Sicarev
- Kermené (E Leclerc)
- Guasch Viandes
- Boucheries Nivernaises
- Novoviande
The butcher's market - France
Other companies mentioned:
- Boucheries Nivernaises
- Bigard groupe
- Novoviande
- Jeusselin
- Boucheries Metzger
- Henri Boucher (Quality Meat Renmans)
- Despi Le Boucher
- La Boucherie - Baudelaire groupe
- Bouchers Services Groupe Codéviande