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Country: France

  • My Little Box was launched in 2011 by My Little Paris, a French company founded in 2008 as a newsletter sent to over a million French women in Paris, Lyon and Marseille.
  • Every month, the box offers a selection of beauty products and lifestyle accessories.
  • My Little Paris has been part of the aufeminin Group since 2013.

may 22, 2019 - My Little Box looks to the future - source(Les Echos)

  • Bought by TF1 in 2017
  • 130 employees
  • 70% of My Little Paris revenues from My Little Box sales
  • Target of 50% of revenues from international sales by 2022 (versus 30% in 2019)
  • Cost of sourcing products abroad still an obstacle
  • Community of 5 million people

Studies mentioning this company

The subscription box market - France

Other companies mentioned:

  • HelloFresh
  • Blissim
  • Dollar Shave Club
  • Unify Groupe (Au Feminin)
  • Le Petit Ballon
  • Seazon - FoodChéri
  • Glossybox France (The Hut Box)
  • My Little Paris (Au Feminin.com)
  • Gourmibox
  • DandyBox
  • My Captain Box
  • Made In France Box
  • Rutabago
  • Trois Fois Vin
  • Genadia
  • The Magic Box
  • La KUBE
  • Reworld Media
  • Nuoo (Haco)
  • Little Cigogne
  • QuiToque
  • Foodette
  • Les Commis
  • Cook Angels
  • La Boite du Fromager
  • La Box Fromage
  • Permacool
  • My little Box
  • Emma et Chloé
  • Envouthé
  • Touteslesbox.fr
  • Beautiful Box by Aufeminin
  • La Gourmet box
  • La Thé box
  • Une Petite Mousse
  • La Boit'Apéro
  • Pandacraft
  • Designer Box
  • Gambettes box (Au féminin)
  • Gretel (Au féminin)
  • Holidog Happybox
  • Happy Baby Box
  • Biotyfull Box
  • Woufbox
  • Box Healthy
  • Masterbox
  • Tick & Box
  • Naturabox
  • Wonderbox
  • Smartbox Group