Turnover: ()
Country: China
Chinese retailer of plush toys and small accessories made in China, 5,000 stores in 100 countries
Uses Disney and Marvel licenses for its plush toys
Expands with franchise partners
One of China's most successful retailers
The company is listed in New York
News
Miniso, a Chinese giant invades France | Miniso invades France 06/07/2023
- Miniso was founded in 2013.
- There are nearly 5,500 Miniso stores worldwide.
- Miniso is described as "China's leading international retailer".
- The number of Miniso stores in China has increased by over 3,000 in ten years.
- Miniso has no factories either, so it chooses its suppliers.
Studies mentioning this company
The licensed toy market - France
Other companies mentioned:
- Mattel
- Namco Bandai Entertainment France
- Tomy France
- Lego France
- Playmobil (Horst Brandstätter Group)
- The Disney Store France
- Dreamworks Animation
- Pixar
- Marvel
- Ludendo La Grande Récré
- King Jouet
- Picwic Toys
- Smyths Toys
- Maxi Toys
- Mayr-Melnhof Karton
- Splash Toys
- Maped
- Schleich
- Hasbro
- WDK Groupe Partner - Jouets Sajou
- Abysse corp
- Miniso
- Shin Sekai
The hard discount market - France
Other companies mentioned:
- Lidl France
- Aldi
- E.Leclerc
- Intermarché ITM Les Mousquetaires
- Système U
- Auchan groupe
- Action France
- Gifi France
- Netto (Intermarché les mousquetaires)
- Aldi France
- Miniso
- Hema
- Normal
- Stokomani (Zouari Groupe)
- La Foir'Fouille
- Noz Arrivages
- B&M France
- Centrakor Stores
- Maxi Bazar (Zouari Groupe)
- Le Marché aux Affaires