Turnover: 130 million EUR (2023)
Country: France
- Experts in multimedia communications
News
Faced with the collapse of the advertising print market, Milee (ex-Adrexo) plans to cut 3500 jobs | Milee (ex-Adrexo) plans to cut 3500 jobs as a result of the advertising print crisis 14/03/2024
- - The leaflet market has shrunk from 700 million euros in 2018 to less than 300 million in 2023
- - Milee's job protection plan (PSE) concerns 3,500 of 10,600 positions.
- - Milee management has announced the closure of a third of local branches in France.
- - Less than 30% of the population sticks an authorization to receive advertising on their letterboxes.
- - Addressed mail and parcel distribution generates annual sales of 2.3 billion euros.
- - This heavy industrial sector is declining by 5% a year.
- - Milee has set itself the target of capturing 10% of this market.
- - Milee's target for 2024 is to distribute over 400 million items of mail.
Flyers: Milee discontinues distribution of printed advertising materials 13/03/2024
- Second-largest multi-media local communications operator
- La Poste group's challenger is facing the collapse of the market for indiscriminately addressed leaflets and catalogs in letterboxes.
- It is to cut 3,500 jobs and refocus its activities on the distribution of addressed mail.
- In six years, the market has lost almost half its value, dropping from 450 million euros in 2022 to less than 300 million, of which 130 million will be generated by Milee.
- Closure of 76 Milee branches (out of 250).
- milee to focus on address-based distribution business
- The market is worth around 2.5 billion euros in France
- This activity currently represents sales of 30 million euros
- Objective of over 130 million euros in sales by 2025
Studies mentioning this company
The advertising agency market - France
Other companies mentioned:
- Publicis Groupe
- Havas Groupe (Groupe Vivendi)
- WPP
- Omnicom Media group France
- Kwanko
- Milee Media (Hopps Group)