Meta

Facebook Business' "Ads Manager" web page is dedicated to Facebook's online advertising platform, which allows companies to create, manage and monitor their advertising campaigns on the platform. The page presents the various features offered by the platform, including the ability to choose the format of ads, select target audiences based on interests, behaviors and demographics, set budgets and monitor the performance of advertising campaigns.

Wild Alaskan Company, presented through a case study, was a company that used Facebook's online advertising platform to increase sales. Specifically, the company used Facebook's platform to reach new potential customers through target audience segmentation and effective ad creation. By using Facebook's platform, the company was able to increase sales by 2.5 times and decrease cost per purchase by 20 percent, compared to the previous time period by 20 percent[Wild Alaskan Company].