Turnover: 1 billion EUR (2021)
Country: France
- The Mellow Yellow brand was created in 2004 in France.
- The company is part of the Eram group
- the main clientele is made up of teenagers and young women, aged 18 to 40, looking for original and even eccentric fashion accessories to complete their wardrobe. The brand aims to be original, colorful and "sparkling".
- Mellow Yellow products are currently distributed in over 250 points of sale.
- There are 50 Mellow Yellow boutiques in France, many of them in the Paris region.
- Most Mellow Yellow handbags range in price from €50 to €150.
Financial Data
DUNS: 443486220
Legal Name: MELLOW YELLOW FRANCE SERVICES
Address: 90 RUE DE RIVOLI , 75004 PARIS
Number of employees: Entre 20 et 49 salariés (2021)
Capital: 20 000 EUR
Financial Data:
| Year | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|
| Turnover | 758 277 | 611 995 | 525 710 | 1 093 296 | 1 368 065 | 1 584 454 | 1 569 877 | 1 479 210 |
| Gross margin (€) | 783 913 | 616 648 | 526 648 | 1 099 691 | 1 420 479 | 1 640 926 | 1 570 991 | - |
| EBITDA (€) | 20 586 | 72 929 | 17 972 | 37 750 | -37 959 | -377 | 48 828 | - |
| Operating profit (€) | 19 244 | 73 988 | 8 906 | 8 067 | 14 455 | 19 261 | 17 242 | - |
| Net profit (€) | 21 184 | 76 024 | 19 626 | 3 488 | 15 510 | 19 914 | 28 607 | 42 153 |
| Turnover growth rate (%) | 23,9 | 16,4 | -51,9 | -20,1 | -13,7 | 0,9 | - | - |
| Ebitda margin rate (%) | 2,7 | 11,9 | 3,4 | 3,5 | -2,8 | - | 3,1 | - |
| Operating margin rate (%) | 2,5 | 12,1 | 1,7 | 0,7 | 1,1 | 1,2 | 1,1 | - |
| Working Capital (turnover days) | 143 | 165,7 | 140,8 | 58,2 | 36,5 | 35 | 33,6 | - |
| Working Capital requirements (turnover days) | 45 | 46,6 | 49 | 39,5 | 36,7 | 36,1 | 33,3 | - |
| Net margin (%) | 2,8 | 12,4 | 3,7 | 0,3 | 1,1 | 1,3 | 1,8 | - |
| Added value / Turnover (%) | 99,1 | 99,9 | 98,2 | 98,4 | 99,3 | 98,1 | 99,9 | - |
| Wages and social charges (€) | 738 909 | 529 131 | 485 852 | 1 024 860 | 1 381 039 | 1 536 129 | 1 485 660 | - |
| Salaries / Turnover (%) | 97,4 | 86,5 | 92,4 | 93,7 | 100,9 | 97 | 94,6 | - |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Gérant | Luc, Yves, Albert, Nicolas | Biotteau | 69 |
Studies mentioning this company
The leather goods market - France
Other companies mentioned:
- Hermès International
- Chanel
- Michael Kors
- PRADA Retail France (Prada Groupe )
- Toloméi Groupe ) Manufacture Maroquinerie du Dauphiné
- Maroquinerie Auguste Thomas
- Les Ateliers de Vitré
- Maroquinerie Pierre Cotte
- Longchamp
- Lancel (Piquadro)
- Delsey Paris
- Lancaster Maroquinier
- LVMH Groupe
- San Marina
- Rioland Groupe
- Hofica
- FIM France Inter Mode
- Atelier Nantais de Maroquinerie
- Fleurus Groupe
- Jérôme Dreyfuss
- Swildens
- Mellow Yellow - Groupe Eram
The handbag market - France
Other companies mentioned:
- LVMH Groupe
- Lancel (Piquadro)
- Le Tanneur
- Vanessa Bruno
- Parfois - Modessa france
- Longchamp
- Michael Kors
- Lancaster Maroquinier
- Lacoste Groupe
- Vinted
- Anakiara
- Louis Vuitton Malletier
- Polène
- Couleur Sedona
- Goyard (Algo Groupe)
- Heimat Atlantica
- Léo et Violette
- Mansur Gavriel
- Nat & Nin
- PÖ&ME
- Shrimps
- Sonia Rykiel
- Staud
- Tammy & Benjamin
- Valencroix
- Yuzefi
- Zoatl
- Cabaia Valtex
- Hermès International
- H&M Groupe
- Leboncoin (Adevinta Group)
- Vestiaire Collective
- Guess
- Inditex groupe (Zara)
- Jacquemus
- Camille Fournet Maroquinerie
- Jérôme Dreyfuss
- Swildens
- Mellow Yellow - Groupe Eram