Turnover: 338 million EUR (2016)

Country: Portugal

  • Mc Donald's arrived in Portugal in 1991, introducing a new type of restaurant to the country: convenient, accessible, informal and family-friendly.
  • Since then, the brand has expanded throughout the country, with over 150 restaurants, 85% of which are franchises run by local businessmen.
  • Mc Donald's has invested in product diversification linked to local habits: the introduction of soups on the menu, hamburgers with a touch of local flavors such as bifana (made from fine pork steak), local pastries at Mc Café, among others.
  • Almost half of Mc Donald's stores in Portugal offer the Mc Drive service, which was introduced in the country in 1992 and has become popular ever since.
  • It includes a delivery service and is also available on the UberEats platform.

Studies mentioning this company

The fast food market - Portugal

Other companies mentioned:

  • McDonald’s Portugal
  • Ibersol Group
  • H3 Portugal, S.A
  • Burger Ranch
  • Starfoods Group
  • Grupo Multifood
  • Domino’s Pizza
  • Telepizza
  • Mr. Pizza
  • Grupo Restalia
  • Sonae Group
  • Subway Espana
  • Portugália
  • Noori Sushi
  • Weeel Frozen Yogurt