Turnover: 213 million EUR (2019)

Country: France

The Lego Group is a Danish toy manufacturing company based in Billund, Denmark, best known for manufacturing Lego brand toys, consisting primarily of interlocking plastic bricks. The Lego Group has also built several theme parks around the world, each known as Legoland, and operates numerous retail stores.

The company was founded on 10 August 1932 by Ole Kirk Christiansen. The word "lego" is derived from the Danish words "lego godt", which means "to play well". In the first half of 2015, the Lego Group became the world's largest toy manufacturer by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, whose sales reached US$1.9 billion

News

Lego prepares to open its 20th store 31/07/2023

  • Lego Store opens in Toulon on July 22.
  • It will be the 20th Lego Store in France.
  • last year, Lego opened 155 new stores around the world.
  • The total number of Lego outlets worldwide is 904.
  • Lego's sales in 2022 were 8.68 billion euros.
  • Lego's sales growth in 2022 compared with 2021 was 17%.
  • Lego's net income in 2022 was 1.87 billion euros, up 5% on 2021.

Studies mentioning this company

The licensed toy market - France

Other companies mentioned:

  • Mattel
  • Namco Bandai Entertainment France
  • Tomy France
  • Lego France
  • Playmobil (Horst Brandstätter Group)
  • The Disney Store France
  • Dreamworks Animation
  • Pixar
  • Marvel
  • Ludendo La Grande Récré
  • King Jouet
  • Picwic Toys
  • Smyths Toys
  • Maxi Toys
  • Mayr-Melnhof Karton
  • Splash Toys
  • Maped
  • Schleich
  • Hasbro
  • WDK Groupe Partner - Jouets Sajou
  • Abysse corp
  • Miniso
  • Shin Sekai
The baby toy market - France

Other companies mentioned:

  • King Jouet
  • Mattel
  • Lego France
  • Playmobil (Horst Brandstätter Group)
  • Ludendo La Grande Récré
  • Cdiscount (CNova)
  • Autour de Bébé
  • Maped
  • Simba Dickie Group
  • Smoby
  • Bébé 9
  • Allo bébé
  • Bébé Confort
  • LDLC Groupe
  • Jeujura
  • Babymoov
  • Jouet E Leclerc
  • WDK Groupe Partner - Jouets Sajou
  • Vert Baudet
  • Sophie La Girafe
  • Tonies
  • Kidibam
  • Berceau Magique Megara
  • France Maternité