Turnover: 8.67 billion EUR (2022)
Country: Denmark
The Lego Group is a Danish toy manufacturing company based in Billund, Denmark, best known for manufacturing Lego brand toys, consisting primarily of interlocking plastic bricks. The Lego Group has also built several theme parks around the world, each known as Legoland, and operates numerous retail stores.
The company was founded on 10 August 1932 by Ole Kirk Christiansen. The word "lego" is derived from the Danish words "lego godt", which means "to play well". In the first half of 2015, the Lego Group became the world's largest toy manufacturer by revenue, with sales amounting to US$2.1 billion, surpassing Mattel, whose sales reached US$1.9 billion
News
Lego withstands the Barbie tsunami 30/08/2023
- Lego has started building new factories in Virginia (USA) and Vietnam, and is currently expanding in Hungary and China.
- Lego opened 54 stores in China in the first half.
- at the end of the first half, Lego had almost 1,000 stores worldwide. Lego plans to open 150 stores this year, more than half of them in China.
- Lego launched a new license, Lego DreamZzz, in March.
Studies mentioning this company
The toy market - United States
Other companies mentioned:
- Target
- Walmart
- Mattel
- MGA Entertainment
- Bandai Namco Entertainment
- Fisher Price
- Hot Wheels
- Barbie
- Toy R Us
- Lego