Turnover: 152.1 million EUR (2019)
Country: France
L'Équipe is a French national sports daily owned by Éditions Philippe Amaury. The paper is renowned for its articles on soccer, rugby, motor sport and cycling. Its predecessor was L'Auto, a general sports paper whose name reflected not a narrow interest but the excitement of the time in motor racing.
L'Auto originated the Tour de France stage race in 1903 as a traffic booster. The race leader's yellow jersey (maillot jaune in French) was instituted in 1919, probably to reflect the distinctive yellow newsprint on which L'Auto was published. The competition that was to become the UEFA Champions League was also the brainchild of L'Équipe journalist Gabriel Hanot
News
L'Equipe appoints former Prisma Media executive as CEO 13/03/2024
- L'Equipe is a multimedia group with considerable development in various sectors.
- 90.000 digital subscribers.
- Circulation of the L'Equipe title increased by 2.3% in 2023, with an average of 220,000 copies.
- The L'Equipe group employs around 600 people, half of whom are journalists.
Laurent Prud'homme leaves the group, Aurore Amaury 17/11/2023
- Laurent Prud'homme, General Manager of the L'Équipe group, is set to step down from his post
- Laurent Prud'homme spent three years at the helm of L'Équipe Aurore Amaury, President of Groupe L'Équipe, will take over as interim CEO; she is also co-CEO of Groupe Amaury
- The L'Équipe group comprises several L'Équipe brand media, including France Football, Vélo Magazine, and the organization of events such as the "Ballon d'or", the "Vélo d'or", and "Demain le Sport".
- Jean-Étienne Amaury, Aurore Amaury's brother, runs ASO, organizer of almost 90 sporting events
- In May 2020, Aurore and Jean-Étienne Amaury took over the reins of the family group founded by their grandfather Emilien Amaury in 1944.
- It was then run by their father, Philippe Amaury, until his death in 2006.
- They are the third generation to preside over the company's destiny.
Change at the head of the L'Equipe Group 17/11/2023
- Laurent Prud'homme was head of L'Equipe for less than three years.
- Aurore Amaury becomes interim managing director of L'Equipe.
- Groupe Amaury is mainly divided into two divisions: media, of which L'Equipe is a part, and ASO, which organizes major sporting events.
- The Canal+ Sport offer used to bring L'Equipe 200,000 subscribers, which has drastically dwindled to around 150,000 with the end of the inclusion of L'Equipe's digital content.
- L'Equipe Group's strategy is based on four pillars: the newspaper, television, social networks and the digital platform.
- Diversification revenues account for around 13% of L'Equipe Group's sales.
- Groupe L'Equipe employs around 600 people, half of whom are journalists.
- By 2021, the group had operating income of 4.1 million euros, rising to 6.4 million euros by 2022.
L'Équipe becomes the new broadcaster of the Dakar Rally 10/11/2023
- L'Équipe now broadcasts the Dakar Rally
- The Dakar Rally is a 5000-kilometre loop
- The Dakar Rally will be covered by a dozen people on the ground and around twenty from Paris
- This will be L'Équipe's biggest financial investment in 2024
- TV rights for the rally have been acquired for several years
- 850 participants
- More than three hours of live coverage per day will be devoted to the competition on the channel
- The L'Équipe channel's audience has grown by 43% in five years, from 1.2% to 1.7%
- L'Équipe lost 15 to 20 million euros a year for several years, but returned to the black in 2021
- By 2023, the channel hopes to break even
- l'Équipe broadcasts 15 of the 28 Olympic sports.
The L'Equipe group, ready for an exceptional year 01/09/2023
- Series of sporting events organized in France, the Rugby World Cup, the 2024 Paralympic Games, the Euro soccer tournament, the Tour de France and the Paris Olympics.
- 150.000 digital subscribers.
- By 2022, the L'Équipe group has achieved positive operating income of €6.4 million
- The group creates four content pillars:
- the newspaper
- television
- social networks and their digital platform.
- Newspaper sales remained stable in 2022, at around 215,000 copies, according to ACPM.
- The L'Équipe group has over a million subscribers on TikTok and almost a million on YouTube.
- The group's digital platform has around 200 million monthly visits
- The group's revenues are divided into three equivalent sources:
- television advertising (one third)
- newspaper sales and advertising (one third)
- subscriptions and diversification (one third).
Skweek and L'Equipe join forces for the French basketball championship | Skweek and L'Equipe join forces for the French basketball championship 30/06/2023
- Duration of the contract for Skweek and the L'Equipe channel to acquire broadcasting rights for the French basketball championship: seven years, until June 2030.
- L'Equipe channel broadcast content: one regular-season game every Sunday late afternoon, 10 play-off games including the finals, three Leaders Cup games and the All-Star Game.
- Skweek offer: all league matches and major European international competitions, Euroleague and Eurocup.
- Skweek pay-per-view price: 7.99 euros per month.
- 800 basketball matches to be broadcast on Skweek next year
- Skweek, a subsidiary of the Fedcom Group, is owned by Russian billionaire Aleksej Fedoricsev.
- Fedcom, shareholder of AS Monaco Basket.
- Skweek launched in October 2022. Skweek holds Euroleague rights until 2026-27
- Skweek and L'Equipe collaborate on match production with 21 Production, a subsidiary of L'Equipe.
Financial Data
DUNS: 332978485
Legal Name: L'EQUIPE
Address: 40 QUAI DU POINT DU JOUR 40-42, 92100 BOULOGNE-BILLANCOURT
Number of employees: Entre 250 et 499 salariés (2018)
Capital: 40 000 000 EUR
Financial Data:
| Year | Turnover (€) | Net Profit (€) | Fiscal Year End | Fiscal Year Duration |
|---|---|---|---|---|
| 2019 | 152 131 309 EUR | 3 589 132 EUR | 31/12/2019 | 12 |
| 2018 | 164 131 648 EUR | -14 568 218 EUR | 31/12/2018 | 12 |
| 2017 | 160 705 010 EUR | -7 675 678 EUR | 31/12/2017 | 12 |
| 2016 | 163 656 357 EUR | 37 671 035 EUR | 31/12/2016 | 12 |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Aurore | AMAURY | 50 | |
| Directeur général | Laurent | PRUD'HOMME | 50 |
Studies mentioning this company
The sports press market - France
Other companies mentioned:
- L’Equipe
- France Football (L'Equipe) 1
- Midi-Olympique
- So Foot
- Vélo Magazine (Amaury media)
- Le 10 Sport
- But !
- Eurosport
- Foot Mercato (Adversport regie)
- Sport Orange (Groupe Orange)
- Télégramme Groupe
The basketball market - France
Other companies mentioned:
- Adidas
- ASVEL Basket
- AS Monaco Basket
- F. Junckers Industrier A / S
- Hoops Factory
- L’Equipe
- Metropolitans 92
- JL Bourg Basket
- Cholet Basket
- JDA Dijon Basket
- Fos Provence Basket
- BCM Gravelines-Dunkerque
- Le Mans Sarthe Basket - MSB
- ESSM Le Portel
- Limoges CSP
- SLUC Nancy Basket
- Nanterre 92
- Paris Basketball
- Élan béarnais Pau-Lacq-Orthez
- Chorale Roanne Basket
- SIG Strasbourg Illkirch-Graffenstaden
- Kelme
- Jordan (Nike)
- Nike
- Errea
- Basicnet Group Kappa
- Under Armour
- Foot Locker
- Basket4Ballers Strasbourg