Kronenbourg France: The latest figures, news and market research on Kronenbourg France

Turnover: 1 million EUR (2022)

Country: France

Founded in 1664, the French company Kronenbourg specializes in beer brewing.
In 2017, Kronenbourg beers accounted for 30.3% of the volume of beer sold and consumed in France.
Kronenbourg is the^2nd largest subsidiary of the Carlsberg group, the^1st largest brewer in France with around 7 million hectoliters. Its production site is located in Obernai.
Kronenbourg distributes the Carsberg, Kronenbourg, Skoll, Grimbergen, Guinness and Tourtel Twist brands in France.
Kronembourg's share of the French market in 2019 is 27.3% by value, down 1.1 points on 2018.
The company aims to reduce its dependence on the Kronembourg brand by focusing on the tasting, non-alcoholic and flavored beer segments.

Kronenbourg focuses on craft, non-alcoholic and flavoured beers in the face of a declining market 04/10/2023

According to NielsenQ, sales in supermarkets, which account for 65% of business, fell by 4.7% in the first eight months of 2023.
In value terms, the market grew by 6.6%
Kronenbourg saw its profitability shrink by several tens of millions of euros
Alsace brewer opts to develop its premium offer
Craft beers are holding up well in the face of declining consumption.
These segments, together with flavored and alcohol-free beers, account for 41.5% of Kronenbourg % sales.
Launch of six alcohol-free beers (Tourtel plantes and Tourtel fruits...)
Kronenbourg claims the number-one position in alcohol-free beer in France, with 13.7% of its sales in supermarkets and 8.8% for the market as a whole.
In 2022, growth of 6.6% to 910 million euros
Volume sales rose by 2.6% in the on-shelf segment and by 59% in the on-trade.
Three driving forces are the 1664, Tourtel Twist (alcohol-free) and Grimbergen brands.
Tourtel Twist jumped 17% in 2022.

Kronenbourg relies on innovation to maintain its leadership. 06/04/2022

France is the most interesting market in Europe
it is estimated that 33 liters of beer are consumed per person per year.
The French market is particularly dynamic, with a new microbrewery opening every day
Kronenbourg's objective is to rapidly transfer part of its range to more flavored, alcohol-free beers, or tasting beers
To achieve this, Kronenbourg will launch five innovations in 2022: Tourtel, Twist, Bio and the alcohol-free 1664 blanche

DUNS: 775614308

Legal Name: KRONENBOURG

Address: BD D EUROPE , 67210 OBERNAI

Number of employees: 588 (2018)

Capital: 547 891 077 EUR

Financial Data:

Year	Turnover (€)	Net Profit (€)	Fiscal Year End	Fiscal Year Duration
2021	829 651 412 EUR	37 235 569 EUR	31/12/2021	12
2020	844 003 063 EUR	35 654 662 EUR	31/12/2020	12
2019	957 788 688 EUR	45 986 465 EUR	31/12/2019	12
2018	973 608 985 EUR	33 731 620 EUR	31/12/2018	12

Company Managers:

Position	First Name	Last Name	Age	Linkedin
Président	Anders	ROED	56

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