Kiabi Europe: The latest figures, news and market research on Kiabi Europe

Turnover: 2.2 billion EUR (2023)

Country: France

The Mulliez family's low-cost ready-to-wear company
In 1993, the company expanded into Spain, then Italy, Russia in 2008 and Belgium in 2016.
Since 2005, many Kiabi outlets have been developed as franchises
The group integrated part of the Veti network into its network in 2009.
Kiabi centers are mainly located in shopping areas on the outskirts of large and medium-sized cities.
There are 580 Kiabi stores worldwide, including 356 in France and 25 other countries.
Sales in France are estimated at €1.4 billion.

Thanks to Etixia, Kiabi becomes a fully-fledged commercial real estate player 27/06/2024

Kiabi buys second-hand children's products website Beebs 24/05/2024

Beebs, a start-up specializing in second-hand children's products, was acquired by Kiabi after it was placed in receivership last March.
- Liquidation of Rediv (ex-Patatam)
- Beebs sold 690,000 second-hand children's items in 2023

Kiabi arrives in India via the Myntra marketplace 22/02/2024

Kiabi joined the Myntra marketplace in January 2024 for its expansion into the Indian market.
- Kiabi has been committed to producing its products in India for over 20 years.
- Kiabi works with 34 factories and 16 suppliers in India.
- Kiabi is present in 26 countries worldwide.
- Kiabi aims to achieve sales of 2.2 billion euros in 2023, an increase of 1% on 2022.

Kiabi's resilience in the face of the textile crisis 24/01/2024

Kiabi is 45 years old and belongs to the Mulliez galaxy.
Kiabi posted sales of 2.2 billion euros last year, up 1%
kiabi claims 23 million customers in 26 countries.
Kiabi has 606 points of sale and 15-20% of its sales are made online.
The brand is number 1 in France in terms of volume, and vies for first place with Intersport in terms of value every year.
It has attracted 1 million new customers with the launch of its second-hand service in 2020.
The debt-free Kiabi continues to expand, recently entering markets in Uruguay, New Caledonia and Egypt.
Kiabi plans to become the world's "favorite responsible and accessible fashion brand for families
The company has never deviated from its strategy of offering "fashion at low prices".
Kiabi has also launched corners in hypermarkets in Belgium, Italy and France, as well as tests at Decathlon.
Kiabi is testing clothing rental in three stores.

Kiabi imagines its store of the future | Imagining the store of tomorrow 22/11/2023

Kiabi has a pilot store in Petite-Forêt, near Valenciennes
The store features a "service heart", a space in the middle of the store for customers to relax and take part in activities.
The Kiabi brand has sales of 2.2 billion euros for 2022, up 10% on the previous year.
Kiabi is also testing this new store concept in Madrid, Spain. Kiabi plans to roll out the new concept across its network of 579 stores in 25 countries, almost half of which are in France.

Kiabi's ambitions 06/02/2023

Kidkanaï is a Kiabi concept store selling second-hand clothes. 06/02/2023

Ready-to-wear Kiabi defies the fashion crisis 21/01/2023

change in general management at Kiabi France 13/12/2022

Kiabi tests clothing rental for more responsible fashion 20/10/2022

All-clothing rental tested at Noyelles-Godault store since mid-August
Customers can take out different subscriptions and keep borrowed clothes for as long as they like
Objective: adapt to more responsible consumption
98% of items are included in the rental service
Four subscription offers: five items for 19 euros per month, ten items for 29 euros, fifteen items for 39 euros and twenty items for 49 euros

Kiabi attacks Paris region with downsized stores 20/07/2022

Kiabi has never before opened a store so small: 447 square meters
2025 objective: to open 20 additional sales outlets in the Paris region
The average surface area of its fleet of 512 stores - 335 of which are in France - ranged from 1,200 to 1,500 m2 , 90% of which are located on the outskirts of Paris
It will then move on to the heart of France's ten largest conurbations

DUNS: 344103270

Legal Name: KIABI EUROPE

Address: 100 RUE DU CALVAIRE , 59510 HEM

Number of employees: Entre 2 000 et 4 999 salariés (2021)

Capital: 58 922 010 EUR

Financial Data:

Year	2022	2021	2020	2019	2018	2017	2016	2015
Turnover	1 263 977 445	1 119 132 222	968 458 692	1 162 282 929	1 132 741 903	1 135 717 257	1 258 441 301	1 351 378 238
Gross margin (€)	548 361 881	487 272 082	418 971 786	500 544 430	466 575 174	483 751 878	503 220 388	541 976 869
EBITDA (€)	104 219 667	106 179 137	71 366 980	88 070 183	68 946 035	87 768 820	54 535 144	81 843 847
Operating profit (€)	83 632 134	88 805 728	53 981 434	69 892 654	56 294 668	59 514 708	30 097 560	59 603 366
Net profit (€)	81 864 799	83 152 875	58 155 227	45 382 024	38 137 621	30 713 120	39 951 787	31 308 987
Turnover growth rate (%)	12,9	15,6	-16,7	2,6	-0,3	-9,8	-6,9	-
Ebitda margin rate (%)	8,2	9,5	7,4	7,6	6,1	7,7	4,3	6,1
Operating margin rate (%)	6,6	7,9	5,6	6	5	5,2	2,4	4,4
Working Capital (turnover days)	25,8	27,5	20,7	7,8	4,4	3,8	5,3	63,6
Working Capital requirements (turnover days)	15,5	9,9	18,6	18,6	21,6	19,7	19,2	44,9
Net margin (%)	6,5	7,4	6	3,9	3,4	2,7	3,2	2,3
Added value / Turnover (%)	24,7	24,4	23	23,9	21,2	23,6	21	21,8
Wages and social charges (€)	171 131 380	145 650 449	132 237 026	159 202 763	139 589 663	145 917 043	179 055 945	182 791 475
Salaries / Turnover (%)	13,5	13	13,7	13,7	12,3	12,8	14,2	13,5