Turnover: 676 million EUR (2020)

Country: France

  • JouéClub is a cooperative chain of toy stores founded in 1957.
  • The group brings together some 230 members for 300 outlets in mainland France and overseas, and 48 outlets abroad.
  • Over 2300 employees in the network

News

JouéClub in top form to kick off the Christmas season 18/09/2024

  • - Group of independent game and toy specialists
  • - Number of JouéClub stores in France: approx. 300
  • - Acquisition of La Grande Récré: June 2023
  • - Number of La Grande Récré stores sold to members this year: 10
  • - Number of La Grande Récré stores scheduled for sale next year: 25
  • - Number of stores modernized this year: 2

Takeover of La Grande Récré by JouéClub: the French competition authority requests the sale of six stores 20/06/2024

  • Assets acquired: The La Grande Récré brand, 89 businesses (including 86 branches and 3 leased out), and 48 franchise and affiliation contracts.
  • Disposal of 6 stores located in Haute-Corse, Corse-du-Sud, Réunion, Aubenas, Rodez and Saint-Gaudens to address competition concerns.
  • Sale of La Grande Récré's 86 branches to its members planned by mid-2027.
  • Planned store openings: 2 new stores

JouéClub begins selling La Grande Récré stores 20/06/2024

  • -JouéClub aims to sell all 86 integrated La Grande Récré stores to members of its group by 2027.
  • - Ten La Grande Récré stores will be sold this September.
  • - a further 25 divestments are already planned for 2025.
  • - The stores will offer a joint product range representing an average of 70% of their product references.
  • - JouéClub and La Grande Récré to remain two separate brands
  • - JouéClub is a cooperative
  • - JouéClub sales have risen by over 2% since the beginning of the year, in a stable market.
  • - La Grande Récré has seen a 10% increase in sales since the start of the year, exceeding targets.
  • - Two new La Grande Récré stores will open, adopting a redesigned and modernized customer experience.

JouéClub to grow in 2023 despite market downturn 31/01/2024

  • Sales in the French toy sector fell by 5.2% last year.
  • Sales volumes also fell by 8%.
  • JouéClub succeeded in maintaining stability against this backdrop, increasing its market share.
  • Sales of toys and games for kidults (people aged 12 and over) rose by 7% last year.
  • Kidults now account for 28% of the sector's annual sales.

Three months after its takeover by Joué Club, La Grande Récré details its recovery plan 09/09/2023

  • La Grande Récré has a total of 137 stores.
  • Sales for La Grande Récré are 150 million euros including VAT.
  • when Récréaclub took over La Grande Récré, sales were down 25%.
  • The integrated Grande Récré network comprises 89 stores.
  • The Grande Récré franchise network comprises 48 stores, 18 of which are international.
  • La Grande Récré currently has 130 corners.

JouéClub chosen to take over almost all of La Grande Récré | JouéClub takes over La Grande Récré 13/06/2023

  • JouéClub takes over 750 of La Grande Récré's 770 employees, 89 of its 101 integrated stores and 48 active franchise contracts
  • More than 1,100 direct and indirect jobs will be preserved.
  • The purchase price is 50 million euros.
  • JouéClub is the largest French network of independent toy professionals, with 283 stores in France.
  • In 2020, the Maxi Toys network was acquired by King Jouet.
  • In 2022, the PicWicToys chain (Toys "R" Us) was taken over by the Irish Smyths Toys group.

JouéClub adopts fractional payments 14/12/2022

  • The toy specialist offers payment in three instalments free of charge on its e-commerce site and in around a hundred stores

JouéClub has launched its second hand. 18/05/2022

  • Operation "troc O' Joué" will run from May 30 to June 18 in some thirty of its stores.
  • The brand had already tested this concept last September in a handful of pilot stores.
  • The service is reserved for holders of the company's loyalty card, the Carte Magique JouéClub.
  • The store will offer a trade-in price in the form of a voucher valid for one year.

Financial Data

DUNS: 457207249

Legal Name: ENTENTE PROF SPECIALISTES ENF

Address: 26 RUE ROGER TOUTON , 33300 BORDEAUX

Number of employees: Entre 20 et 49 salariés (2020)

Capital: 158 400 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 34 602 468 30 844 663 32 123 718 30 692 667 31 803 631 32 957 866 30 795 075
Gross margin (€) 36 106 874 31 416 809 24 708 561 22 921 799 25 132 906 23 566 544 -
EBITDA (€) 8 356 578 6 364 091 8 077 804 7 444 543 9 661 635 10 651 864 -
Operating profit (€) 6 676 094 5 671 130 5 228 696 6 989 082 8 578 795 9 596 531 -
Net profit (€) 9 043 093 7 306 253 5 889 875 7 930 920 10 355 576 10 833 748 10 540 200
Turnover growth rate (%) 12,2 -4 4,7 -3,5 -3,5 7 -
Ebitda margin rate (%) 24,2 20,6 25,1 24,3 30,4 32,3 -
Operating margin rate (%) 19,3 18,4 16,3 22,8 27 29,1 -
Working Capital (turnover days) 78 115,2 -106,6 -96,1 -141 47,7 -
Working Capital requirements (turnover days) 2,7 52,2 -147,6 -118,2 -203,4 -71,2 -
Net margin (%) 26,1 23,7 18,3 25,8 32,6 32,9 -
Added value / Turnover (%) 29,2 24,8 29,5 30,4 38,5 37,5 -
Wages and social charges (€) 1 407 954 994 795 1 331 160 1 436 285 1 055 223 991 940 -
Salaries / Turnover (%) 4,1 3,2 4,1 4,7 3,3 3 -

Company Managers:

Position First Name Last Name Age Linkedin
Président du conseil d'administration, Directeur général, Administrateur Jacques BAUDOZ 57
Vice-président, Administrateur Céline Carine KERN 48
Directeur général délégué Marie Evelyne NICOLINI 60
Administrateur Michel Marie DUPUY 69
Administrateur Olivier DONVAL 54
Administrateur Dominique NOUZIERES 57
Administrateur Nathalie LEDOUX 60
Administrateur Jean-Michel MORICET 61
Administrateur Olivier RUYER 52
Administrateur Hélène, Danièle, Marguerite, Simone BOURGEOIS-MULLER 48

Studies mentioning this company

The outdoor playground market - France

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  • Hasbro
  • Mattel
  • Namco Bandai Entertainment France
  • King Jouet
  • Ludendo La Grande Récré
  • Smoby
  • Joué Club
  • Vilac
  • Simba Dickie Group
  • Maped
  • Mollky
  • Jeujura
  • Janod
  • Écoiffier
  • Ludi
  • Djeco
  • Quali Cité
The board game market - France

Other companies mentioned:

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  • Simba Dickie Group
  • Tactic Games
  • Blue Orange
  • Blackrock Games
  • Bombyx
  • Cocktail Games Interlude
  • Libellud
  • Sentosphère
  • Joué Club
  • King Jouet
  • Ravensburger
  • Asmodee Group
  • Hasbro
  • Philibert
  • WDK Groupe Partner - Jouets Sajou
  • Hachette Jeunesse
  • Hachette Livre Groupe
  • Cartonnage de Vaucanson (Sentosphère Groupe)
  • Quiz Room
  • Cultura
  • Ludendo La Grande Récré
  • Jouet E Leclerc
  • Bayard Presse Groupe
  • Idkids Groupe
  • 150 le marché des jeux de société en France
  • Altered
  • Iello
  • Lui-Même
  • Blue Frog Robotics – Buddy le Robot
  • Blue Frog Robotics
  • ISCool Entertainment