Turnover: 6.5 million EUR (2022)

Country: France

  • Founded in 1981, Indigo Publications
    is an independent press group
  • Publications: Africa intelligence, Intelligence online, La lettre A, Glitz

News

Press: do mooks still have a future? 09/09/2023

  • Mooks are quarterly magazines distributed in bookshops, or "mooks", a contraction of "magazine" and "book".
  • The number of potential mook customers is estimated at 400,000.
  • La Revue Dessinée, a profitable mook, has a circulation of over 20,000 copies per issue.
  • Sales of the "Schnock" magazine are between 8,000 and 12,000 copies.
  • The "Kometa" mook raised 760,000 euros.
  • To break even, the founders of "Kometa" aim to retain at least 12,000 readers.
  • Most mooks rely on three main sources of revenue: subscriptions, unit sales, and sponsorship or grants.
  • XXI", the sector's pioneer, is in receivership "XXI" magazine is in the niche of narrative journalism

Revue XXI taken over by Indigo Publications 09/09/2023

  • The new publisher Indigo Publications has made a takeover offer for Quatre, publisher of the magazines "XXI" and "6Mois", which has been placed in receivership.
  • The takeover bid proposes to move to a digital format, strengthen the presence of investigative reporting, and merge the "XXI" and "6Mois" magazines under the "XXI" brand.
  • The takeover plan includes only half of the current employees, i.e. 4 out of 8.
  • xXI" magazine claimed average bookstore sales of between 8,000 and 12,000 copies, and around 8,000 print subscriptions at the start of the year.
  • Indigo achieved sales of 7.6 million euros in 2022, an increase of 17% on the previous year.