Turnover: 924 million EUR (2023)
Country: France
- Idkids is a group that brings together the brands
- Jacadi (276 stores and 151 million in sales),
- Okaidi (932 stores and 626 million in sales),
- Oxubil (84 stores and 101 million in sales) 2018 figures (SourceIdkids)
- CATIMINI
- ABSORBA
- 6,500 employees
- Present in 70 countries
- 1400 stores
News
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Spring cleaning at children's specialist Okaïdi PREMIUM 13/03/2024
- IDKids, the group's brands include Okaïdi, Obaïbi, Oxybul, Jacadi, Chipie, Lili Gaufrette and Absorba
- - The group plans to cut two of its banners (Oxybul Eveil et Jeux and IDKids)
- - 253 store positions and 58 in the Group's support functions, out of a total of 2,253 employees in France.
- - The IDKids network should be 70% Okaïdi stores and 30% Okaïdi+ by the end of the year.
- - Okaïdi is a mid-range children's clothing brand and the leading specialist children's chain, ranking third after Kiabi and Intersport.
- - IDKids employs 6,500 people and controls 1,500 stores worldwide.
- - The brand's sales will total 924 million euros in 2023, including 613 million for the Okaïdi entity, which has 943 stores worldwide.
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IDKids refocuses its organization on Okaïdi, Jacadi and Rigolo Comme La Vie 15/02/2024
- - The IDKids group is organized around three key business units: Okaïdi, Jacadi and Rigolo Comme La Vie.
- - The new brand cluster includes Okaïdi, Obaïbi, Oxybul, Eveil et jeux, Chipie, Lili Gaufrette, Catimini, Absorba and Z.
- - The IDKids group has 6,000 employees and 1,500 stores in 65 countries.
- - IDKids group sales in 2023 were 924 million euros.
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Okaïdi accelerates eco-responsibility. 04/04/2023
- 890 Okaïdi - Obaïbi stores worldwide
- Present in 52 countries 600 million euros in sales by 2022
- 1.23 million Okaïdi and Obaïbi items given a second life thanks to IDTroc
- IDTroc present in 70 Okaïdi stores, with the aim of reaching 280 points of sale by the end of 2023
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Frédéric Froger (Okaïdi-Obaïbi): "Baby textiles account for a third of our sales" 06/02/2023
- Second-largest player in the children's clothing market behind Kiabi
- Okaïdi sales in 2022 between €650 and €700 million worldwide
- The 380 Okaïdi and IDKids stores in France currently account for a third of Okaïdi's sales,
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Catimini goes multi-brand with Chipie, Lili Gaufrette and Absorba 24/10/2022
- 853 million euros: ÏdKids group sales in 2021
- 17 brands: number of brands owned by the ÏdKids group.
- The boutiques of children's brand Catimini will house the Chipie, Lili Gaufrette and Absorba labels acquired by ÏdKids two years ago when the Zannier group went into receivership
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Okaidi, the children's textile brand from Roubaix (ÏDKids group) goes digital 09/03/2022
- 890 stores worldwide, including 380 in France
- 600 million in sales for Okaïdi worldwide by 2021, including €275 million in France.
- the aim is to quickly achieve 25% of sales in digital format.
- Okaïdi also continues to revamp its stores
- Thanks to its recycling bins, the brand has also collected 50 tons of used clothing for recycling.
Financial Data
DUNS: 398110445
Legal Name: OKAIDI
Address: 162 BD DE FOURMIES , 59100 ROUBAIX
Number of employees: Entre 2 000 et 4 999 salariés (2018)
Capital: 6 483 008
Financial Data:
Year | Turnover (€) | Net Profit (€) | Fiscal Year End | Fiscal Year Duration |
---|---|---|---|---|
2020 | 421 034 158 EUR | -31 086 094 EUR | 31/12/2020 | 12 |
2019 | 491 363 430 EUR | -14 351 587 EUR | 31/12/2019 | 12 |
2018 | 523 165 455 EUR | -12 170 697 EUR | 31/12/2018 | 12 |
2017 | 535 121 050 EUR | 14 834 965 EUR | 31/12/2017 | 12 |
2016 | 501 082 089 EUR | 17 903 207 EUR | 31/12/2016 | 12 |
2015 | 359 028 533 EUR | 25 440 976 EUR | 31/12/2015 | 12 |
Company Managers:
Position | First Name | Last Name | Age | |
---|---|---|---|---|
Directeur général | Gauthier | WATRELOT | 61 |
Studies mentioning this company
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Other companies mentioned:
- GAP
- Inditex groupe (Zara)
- Kiabi Europe
- IKKS
- C&A France
- Générale pour l'enfant Groupe (Sergent Major)
- Petit Bateau
- Intersport France
- Idkids Groupe
- Jacadi (Idkids groupe)
- Sport 2000
- GEMO (Eram Groupe)
- Vert Baudet
- Cyrillus
- DPAM Du Pareil au Même (Générale pour l'enfant groupe)
- Catimini (Idkids Groupe)
- Natalys
- Petit Pan
- Absorba (Idkids Groupe)
- Okaidi (Idkids)
- Tape à l'Œil
- Orchestra Prémaman
- Sucre d'Orge
- Petit Béguin
- Vinted
- Shein
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Other companies mentioned:
- Orchestra Prémaman
- Générale pour l'enfant Groupe (Sergent Major)
- Aubert
- La compagnie des Petits
- Petit Bateau
- Bonpoint
- Tartine & Chocolat (Groupe Kidiliz)
- Kidsdressing
- Melijoe
- Jacadi (Idkids groupe)
- GEMO (Eram Groupe)
- DPAM Du Pareil au Même (Générale pour l'enfant groupe)
- Autour de Bébé
- Bébé 9
- Allo bébé
- Bébé Confort
- Patatam - Rediv
- Vert Baudet
- Monoprix
- Carrefour Groupe
- Babymoov
- Petit Béguin
- Sucre d'Orge
- Tape à l'Œil
- Okaidi (Idkids)
- Absorba (Idkids Groupe)
- Cyrillus
- Petit Pan
- Natalys
- Catimini (Idkids Groupe)
- Idkids Groupe
- Berceau Magique Megara
- France Maternité
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Other companies mentioned:
- Nike
- Royer Groupe
- Repetto
- Carrefour Groupe
- Auchan Hypermarches
- E.Leclerc
- Monoprix
- GEMO (Eram Groupe)
- Besson Chaussures
- Kiabi Europe
- New Balance
- Pom d'Api - Shoemakers
- Bellamy
- Orchestra Prémaman
- Okaidi (Idkids)
- Idkids Groupe
- Jacadi (Idkids groupe)
- Cyrillus
- Tartine & Chocolat (Groupe Kidiliz)
- Converse (Groupe Nike)
- Geox
- Humeau-Beaupréau Méduse
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Other companies mentioned:
- Mattel
- Simba Dickie Group
- Tactic Games
- Blue Orange
- Blackrock Games
- Bombyx
- Cocktail Games Interlude
- Libellud
- Sentosphère
- Joué Club
- King Jouet
- Ravensburger
- Asmodee Group
- Hasbro
- Philibert
- WDK Groupe Partner - Jouets Sajou
- Hachette Jeunesse
- Hachette Livre Groupe
- Cartonnage de Vaucanson (Sentosphère Groupe)
- Quiz Room
- Cultura
- Ludendo La Grande Récré
- Jouet E Leclerc
- Bayard Presse
- Idkids Groupe
- 150 le marché des jeux de société en France
- Altered
- Iello
- Lui-Même
- Blue Frog Robotics – Buddy le Robot
- Blue Frog Robotics
- ISCool Entertainment
- Keesing France - Megastar