Turnover: 250 million EUR (2023)
Country: France
The NOVI group (ex-Beauty Success) is France's leading franchising group in the beauty sector. It has developed notably through external growth, acquiring the Esthetic Center brand in 2016 and Citron Vert in 2022.
News
Franchising: Novi (Beauty Success) aims to capitalize on its own brands 20/03/2023
- founded 50 years ago
- Stores under the Beauty Success banner
- 60 outlets outside mainland France in 16 different territories, including 12 perfumeries in Morocco
- Acquisition of Esthetic Center in 2016 and Citron Vert in June 2022
Beauty Success Group changes its name to NOVI 05/12/2022
- Group with 8 banners and 650 outlets worldwide
- Beauty specialist
- Sales of 200 million euros by 2021
Beauty Success plans to open more stores 23/03/2022
- Beauty Success has 330 stores, a third of which are franchises
- Beauty Success to open five franchise stores in first half of 2022
- The company aims to open 10 outlets a year
Perfumery: the Beauty Success family spirit 15/03/2018
- - The Beauty Success network is 95% family-owned.
- - Beauty Success tests outlets in a variety of locations.
- - Two years ago, the concept was adapted for small towns with a catchment area of 15,000 inhabitants.
Perfumery: Beauty Success acquires Esthetic Center 13/03/2018
- Brothers Philippe and Christophe Georges run the family group
- Beauty Success has more than 480 stores. It is France's fourth-largest network of selective perfumeries, and the first to be franchised.
- Esthetic Center has 170 franchised institutes.
- Beauty Full Nails was launched last year, bringing the total number of outlets to 200.
- Tanguy Parapharmacie is another of the group's brands, with 19 stores.
- Beauty Success has raised 18 million euros to finance its growth.
Financial Data
DUNS: 311889877
Legal Name: NOVI
Address: 1 RUE DES LYS PARC D ACTIVITES ASTIER VAL, 24110 SAINT-ASTIER
Number of employees: Entre 1 000 et 1 999 salariés (2021)
Capital: 33 500 000 EUR
Financial Data:
| Year | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|
| Turnover | 135 188 866 | 122 296 060 | 116 203 536 | 134 832 324 | 128 979 207 | 130 693 991 | 121 101 820 | - |
| Gross margin (€) | 70 552 414 | 59 969 946 | 54 256 232 | 65 518 544 | 64 200 095 | 63 835 032 | 57 988 895 | - |
| EBITDA (€) | 7 744 914 | 10 164 205 | 7 804 546 | 8 239 711 | 7 035 228 | 8 158 302 | 6 557 107 | - |
| Operating profit (€) | 5 398 678 | 6 342 627 | 3 674 671 | 3 448 018 | 3 040 207 | 4 559 385 | 3 883 282 | - |
| Net profit (€) | 2 417 357 | 3 297 217 | 1 035 869 | 1 775 504 | 1 758 410 | 3 126 398 | 1 854 760 | - |
| Turnover growth rate (%) | 10,5 | 5,2 | -13,8 | 4,5 | -1,3 | 7,9 | - | - |
| Ebitda margin rate (%) | 5,7 | 8,3 | 6,7 | 6,1 | 5,5 | 6,2 | 5,4 | - |
| Operating margin rate (%) | 4 | 5,2 | 3,2 | 2,6 | 2,4 | 3,5 | 3,2 | - |
| Working Capital (turnover days) | 39,5 | 50 | 52,7 | 36,3 | 48,1 | 41,6 | 49,9 | - |
| Working Capital requirements (turnover days) | 56 | 66,6 | 62,3 | 56,5 | 59,8 | 57,9 | 54,1 | - |
| Net margin (%) | 1,8 | 2,7 | 0,9 | 1,3 | 1,4 | 2,4 | 1,5 | - |
| Added value / Turnover (%) | 29,5 | 28,2 | 26,6 | 28,7 | 28,6 | 28,6 | 27,1 | - |
| Wages and social charges (€) | 31 331 084 | 25 237 473 | 22 107 612 | 29 242 837 | 28 415 175 | 27 274 599 | 24 625 680 | - |
| Salaries / Turnover (%) | 23,2 | 20,6 | 19 | 21,7 | 22 | 20,9 | 20,3 | - |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Philippe, Gerard | Georges | 63 | |
| Autre | Christophe, Alain | Georges | 61 |
Studies mentioning this company
The beauty salon market - France
Other companies mentioned:
- BodyMinute
- L'Onglerie
- L'Atelier du Sourcil (Ieva Group)
- Nocibé (Douglas Groupe)
- Marionnaud France
- Groupe NOVI
- Groupe Rocher (Yves Rocher)
- Guinot
- Dépil Tech
- Mary Cohr
- Citron Vert
- Institut Esthederm (Naos)
- Pyrène
- BodySano
- Une heure pour soi
- Carlance
- Le Comptoir du Visage
The make-up market - France
Other companies mentioned:
- Sephora
- Kiko Milano France
- Nocibé (Douglas Groupe)
- Marionnaud France
- L'Occitane Groupe
- Chanel
- Bourjois (Groupe Coty)
- Estée Lauder
- Coty (JAB Holdind)
- Revlon
- Shiseido
- Rimmel London (Groupe Coty)
- Cosnova
- Groupe Rocher (Yves Rocher)
- Mac Cosmetics (Estée Lauder)
- Yves Saint Laurent Parfums (Groupe L'Oréal)
- Groupe NOVI
- Avril Beauté
- Make up for ever (Groupe LVMH)
- Adopt Parfums
- Clarins Groupe
- The Body Shop
- Givenchy
- Lancôme (L'Oréal)
- Sisley
- Dolce & Gabbana
- Beiersdorf
- Sanoflore
- Nuxe
- Eau Thermale d'Avène (Pierre Fabre Groupe)
- Galeries Lafayette
- Mademoiselle bio
- Amorepacific
- Avon Products
- Kose
- Mary Kay
- Maybelline (L'Oreal)
- Guerlain
- Benefit
- Nyx Professional make Up (L'Oreal)
- Urban Decay (L’Oréal)
- E.L.F
- De Blangy (INK AND OUT)
- La Bouche Rouge Paris
- Pardi
- Absolution
- Bioeven
- Antipodes Nature
- April Beauty Bogart groupe
- Ayanature
- Baïja (Bain & Nature)
- Beauté Privée
- Biotyfull Box
- BoHo Green
- Cosmelab
- Couleur Caramel
- Mes Cosmétiques Français
- Mycosmetik
- Panier des Sens
- Yumi Beauty
- SRP group (Showroomprivé)
- Silgan Dispensing France
- Cosmogen
- Ciaté London
- Pink Gellac
- Flormar
The nail polish market - France
Other companies mentioned:
- Sephora
- Marionnaud France
- OPI
- ESSIE (L'Oréal Groupe)
- Fiabila
- Peggy Sage
- IL Cosmetics
- Groupe Rocher (Yves Rocher)
- Kure Bazaar
- Le Mini Macaron
- Nailmatic
- L'Onglerie
- Groupe NOVI
- Esthetic Center
- Citron Vert
- Manucurist
- Pink Gellac