Turnover: 146 million EUR (2022)
Country: France
- Women's clothing and ready-to-wear retail chain
- Owned by the Mulliez Group
- Put up for sale in 2023
- 202 stores
News

Grain de Malice is growing in the hearts of French women | Grain de Malice is growing in the hearts of French women | Grain de Malice is growing in the hearts of French women 19/10/2023
- Grain de Malice store openings: 13 this year, 50 since 2020, forecast of 15 to 20 openings per year over the next five years. Current number of Grain de Malice stores: 215. Expected sales: 250 million euros over the next five years, up from 146 million in 2022.
- Grain de Malice's current market share: 2% in the 35+ women's market (main target: women aged 40-60).
- Estimated store potential for Grain de Malice in France: 300 to 350.
- Market share of the leader (Cache-Cache): 3.4%.
- Expected sales for Cache-Cache this year: 130 million euros, up 6.5%. Share of digital sales for Grain de Malice: 8%.

Grain de Malice: the Mulliezes refocus on their flagship brands 08/06/2023
- Fashion Cube, the former textile division of the Mulliez group, had a total of over 2,500 stores in 48 countries, including 1,300 in France.
- The German chain Orsay (650 stores, mainly in Central Europe) was sold at the beginning of 2022.
- Phildar and Pimkie were also sold.
- Grain de Malice, 202 stores (116 affiliated) will be sold (146 million euros in 2022 in the women over 35 segment)
- AFM focuses on market leaders:
- Jules (550 stores and around 470 million euros in sales by 2022), number one in men's ready-to-wear ahead of Celio
- RougeGorge, number two in lingerie in terms of market share (5%) behind Etam (11%), with 262 stores (120 affiliated) and sales of 120 million euros in 2021)
- BZB (90 stores), which targets teenagers and young adults.
- Kiabi
- Fashion Cube Denim Center, the jeans factory, which manufactures jeans sold to Jules, Auchan and Kiabi.
Studies mentioning this company

Other companies mentioned:
- Inditex groupe (Zara)
- Camaïeu
- SMCP Groupe (Sandro)
- Chanel
- Zalando
- Kiabi Europe
- La Halle
- Beaumanoir Groupe
- GEMO (Eram Groupe)
- H&M Groupe
- Comptoir des Cotonniers (Fast Retailing Group)
- The Kooples Diffusion
- Maus Frères
- SRP group (Showroomprivé)
- Naf Naf
- Les 3 Suisses
- Doudounes JOTT
- Mytheresa
- Blanche Porte
- Galeries Lafayette
- Printemps Groupe
- SMCP Groupe (Claudie Pierlot)
- SMCP Groupe (Maje)
- Zadig et Voltaire
- Kookaï
- Indies Groupe
- Forever 21
- Grain de Malice
- Maison Montagut - Le Chatelard
- Isabel Marant
- Vinted
- Sonia Rykiel
- Abercrombie & Fitch
- American Eagle Outfitters
- Ann Taylor (Ann Inc.)
- Pierre Cardin
- Eric Bompard
- Massimo Dutti (Inditex groupe)
- Almé
- Levi’s
- Paule Ka
- Esprit
- Des marques et vous - Devianne
- Sessun
- Jennyfer
- Maison 123
- Images corp
- Abercrombie & Fitch France
- Acturus France
- Ajrl Retail
- Albert Delalonde
- Am Retail
- Am Retail Sud
- Armand Thiery (At)
- Bc Chambray
- Beaba
- Bermudes
- Bershka France
- Bestseller Stores France
- Boggi France
- Brielton Vétimarche
- Brion Sisters
- Brunello Cucinelli France
- Bzb
- Café Coton
- Cariboo
- Ccv
- Ccv 18
- Ccv 25
- Ccv 35
- Ccv 62
- Ccv 76
- Ccv 80
- Celio France
- Celtat
- Cl Distribution (Cld)
- Comptoir Des Cotonniers
- Davimar
- Diesel France
- Ephigea
- Et Diffusion
- Ets Charles Chevignon (Chevignon)
- Father And Sons
- Fcr Franconville
- Flanker
- Forest
- Fos
- Francesco Smalto International
- Franciatex
- G Distribution
- G Star Retail France
- Gc 84
- Gd Distribution
- Ginger
- Guess France
- Hackett
- Hartwood
- Idème
- Ikks Retail
- Indigo Gallery
- Ints France
- Jules
- K Way France
- Kaporal Stores
- Kerlin'S
- Kiabi Europe
- À La Ville De Paris
- Ma Fee
- Magasinage Administration Et Gros (Samag)
- Maison 123
- Majesticfilatures Retail
- Mango France
- Mascot International
- Massimo Dutti France
- Mdm
- Mdsa
- Miroglio France
- Mise Au Green
- Modessa France
- Msfr
- Paprika France
- Paris Ols
- Plmb
- Pmc
- Primark France
- Promod
- Promotion Du Prêt A Porter (Ppp)
- Pull & Bear France
- Salsa France
- Sanejo
- Schiever Textile
- Sedev
- Sicar
- Sl Distribution
- So Fra De
- Springfield France
- Sté 2Adp
- Sté D'Exploitation De Boutiques À L'Enseigne De Marques (Sebem)
- Sté Européenne De Distribution Directe A Domicile (Se3D)
- Sté Franck Et Fils
- Sté Provençale D'Achat Et De Gestion (Spag)
- Standard
- Stock J Boutique Jennyfer
- Stradivarius France
- Suit Supply France
- Superdry France
- Takko Fashion France
- Tpl Boutiques
- Wargnier Denis (Wd)
- Zara France