Turnover: 146 million EUR (2022)

Country: France

  • Women's clothing and ready-to-wear retail chain
  • Owned by the Mulliez Group
  • Put up for sale in 2023
  • 202 stores

News

Grain de Malice is growing in the hearts of French women | Grain de Malice is growing in the hearts of French women | Grain de Malice is growing in the hearts of French women 19/10/2023

  • Grain de Malice store openings: 13 this year, 50 since 2020, forecast of 15 to 20 openings per year over the next five years. Current number of Grain de Malice stores: 215. Expected sales: 250 million euros over the next five years, up from 146 million in 2022.
  • Grain de Malice's current market share: 2% in the 35+ women's market (main target: women aged 40-60).
  • Estimated store potential for Grain de Malice in France: 300 to 350.
  • Market share of the leader (Cache-Cache): 3.4%.
  • Expected sales for Cache-Cache this year: 130 million euros, up 6.5%. Share of digital sales for Grain de Malice: 8%.

Grain de Malice: the Mulliezes refocus on their flagship brands 08/06/2023

  • Fashion Cube, the former textile division of the Mulliez group, had a total of over 2,500 stores in 48 countries, including 1,300 in France.
  • The German chain Orsay (650 stores, mainly in Central Europe) was sold at the beginning of 2022.
  • Phildar and Pimkie were also sold.
  • Grain de Malice, 202 stores (116 affiliated) will be sold (146 million euros in 2022 in the women over 35 segment)

  • AFM focuses on market leaders:
    • Jules (550 stores and around 470 million euros in sales by 2022), number one in men's ready-to-wear ahead of Celio
    • RougeGorge, number two in lingerie in terms of market share (5%) behind Etam (11%), with 262 stores (120 affiliated) and sales of 120 million euros in 2021)
    • BZB (90 stores), which targets teenagers and young adults.
    • Kiabi
    • Fashion Cube Denim Center, the jeans factory, which manufactures jeans sold to Jules, Auchan and Kiabi.

Studies mentioning this company

The women's ready-to-wear market - France

Other companies mentioned:

  • Inditex groupe (Zara)
  • Camaïeu
  • SMCP Groupe (Sandro)
  • Chanel
  • Zalando
  • Kiabi Europe
  • La Halle
  • Beaumanoir Groupe
  • GEMO (Eram Groupe)
  • H&M Groupe
  • Comptoir des Cotonniers (Fast Retailing Group)
  • The Kooples Diffusion
  • Maus Frères
  • SRP group (Showroomprivé)
  • Naf Naf
  • Les 3 Suisses
  • Doudounes JOTT
  • Mytheresa
  • Blanche Porte
  • Galeries Lafayette
  • Printemps Groupe
  • SMCP Groupe (Claudie Pierlot)
  • SMCP Groupe (Maje)
  • Zadig et Voltaire
  • Kookaï
  • Indies Groupe
  • Forever 21
  • Grain de Malice
  • Maison Montagut - Le Chatelard
  • Isabel Marant
  • Vinted
  • Sonia Rykiel
  • Abercrombie & Fitch
  • American Eagle Outfitters
  • Ann Taylor (Ann Inc.)
  • Pierre Cardin
  • Eric Bompard
  • Massimo Dutti (Inditex groupe)
  • Almé
  • Levi’s
  • Paule Ka
  • Esprit
  • Des marques et vous - Devianne
  • Sessun
  • Jennyfer
  • Maison 123
  • Images corp
  • Abercrombie & Fitch France
  • Acturus France
  • Ajrl Retail
  • Albert Delalonde
  • Am Retail
  • Am Retail Sud
  • Armand Thiery (At)
  • Bc Chambray
  • Beaba
  • Bermudes
  • Bershka France
  • Bestseller Stores France
  • Boggi France
  • Brielton Vétimarche
  • Brion Sisters
  • Brunello Cucinelli France
  • Bzb
  • Café Coton
  • Cariboo
  • Ccv
  • Ccv 18
  • Ccv 25
  • Ccv 35
  • Ccv 62
  • Ccv 76
  • Ccv 80
  • Celio France
  • Celtat
  • Cl Distribution (Cld)
  • Comptoir Des Cotonniers
  • Davimar
  • Diesel France
  • Ephigea
  • Et Diffusion
  • Ets Charles Chevignon (Chevignon)
  • Father And Sons
  • Fcr Franconville
  • Flanker
  • Forest
  • Fos
  • Francesco Smalto International
  • Franciatex
  • G Distribution
  • G Star Retail France
  • Gc 84
  • Gd Distribution
  • Ginger
  • Guess France
  • Hackett
  • Hartwood
  • Idème
  • Ikks Retail
  • Indigo Gallery
  • Ints France
  • Jules
  • K Way France
  • Kaporal Stores
  • Kerlin'S
  • Kiabi Europe
  • À La Ville De Paris
  • Ma Fee
  • Magasinage Administration Et Gros (Samag)
  • Maison 123
  • Majesticfilatures Retail
  • Mango France
  • Mascot International
  • Massimo Dutti France
  • Mdm
  • Mdsa
  • Miroglio France
  • Mise Au Green
  • Modessa France
  • Msfr
  • Paprika France
  • Paris Ols
  • Plmb
  • Pmc
  • Primark France
  • Promod
  • Promotion Du Prêt A Porter (Ppp)
  • Pull & Bear France
  • Salsa France
  • Sanejo
  • Schiever Textile
  • Sedev
  • Sicar
  • Sl Distribution
  • So Fra De
  • Springfield France
  • Sté 2Adp
  • Sté D'Exploitation De Boutiques À L'Enseigne De Marques (Sebem)
  • Sté Européenne De Distribution Directe A Domicile (Se3D)
  • Sté Franck Et Fils
  • Sté Provençale D'Achat Et De Gestion (Spag)
  • Standard
  • Stock J Boutique Jennyfer
  • Stradivarius France
  • Suit Supply France
  • Superdry France
  • Takko Fashion France
  • Tpl Boutiques
  • Wargnier Denis (Wd)
  • Zara France