Gleeden

Launched in December 2009 in France, the company has established itself as the leading extra-marital dating site.

In 2015, Gleeden boasted 2.5 million members worldwide, including over 800,000 in France, 91% of whom were married or in a relationship.

Faced with an image prone to criticism, communication has been one of the main objects of investment and tool for market penetration: whether through advertising campaigns in the metro or at the Salon du Mariage, or more recently, through a TV program called Amanturière on M6 and C8.