Turnover: 6.4 billion USD (2022)
Country: United States
Gillette is a major razor brand, founded in 1895 and inventing the disposable-blade razor in 1904.
In 2005, Gillette merged with Procter & Gamble to become one of the group's flagship brands. In recent yearsn recent years, the company has relied on innovation, both in terms of products (a heated razor, for example) and business models (the subscription trend), to boost razor sales. The brand's slogan is "masculine perfection".
By 2022, 8% of Procter & Gamble's sales will be generated by shaving and depilatory products, i.e. $6.416 billion.
This figure is divided between three of the group's companies: Gillette, Venus and Braun
Studies mentioning this company
The men's razor market - France
Other companies mentioned:
- Procter & Gamble
- BIC Groupe
- Gillette (Procter & Gamble)
- Braun (Procter & Gamble)
- Edgewell Personnal Care Group - Wilkinson
- Gentleman Barbier
- Caliquo
- Art du Barbier
- Thiers-Issard
- Planète Rasoir
- Mühle
- Plisson 1808
- Monsieur Barbier
- Edwin Jagger
- Big Moustache
- Rasage Classique
The men's razor market - United Kingdom
Other companies mentioned:
- Procter & Gamble
- BIC Groupe
- Gillette (Procter & Gamble)
- Braun (Procter & Gamble)
- Edgewell Personnal Care Group - Wilkinson
- Harry's Shave
- Edwin Jagger