Turnover: 1 billion (2021)
Country: Germany
GfK SE is the largest German market research institute and number five in the industry worldwide. Founded in 1934, the company is headquartered in Nuremberg and since 2017 has been majority-owned by the investment fund Acceleratio Capital N.V., a subsidiary of Kohlberg Kravis Roberts & Co. GfK is responsible for collecting audience ratings in Germany and from 1986 to 2021 used the GfK BehaviorScan test market in Hassloch to determine the impact of TV advertising, which stimulated new product launches.
Studies mentioning this company
The market for surveys and market research - Germany
Other companies mentioned:
- GfK Gesellschaft für Konsumforschung
- Innofact AG
- GapFish GmbH
- Deutsches Institut für Wirtschaftsforschung
- Statista Q
- Nielsen
- Statista