Turnover: 120 million EUR (2022)

Country: France

Maty is a family-owned company with a total of 30 stores in France. The most expensive jewelry sold by Maty is made in France, at the Gemafi factory in Besançon. The brand offers a very wide price range, from 100 to 10,000 euros.

Belongs to the Gemafi group

News

Maty buys Cresus pre-owned luxury watches 06/09/2024

  • - 1993: Year of creation of Cresus, specialized in buying and selling pre-owned luxury watches.
  • - 2 boutiques retained (Lyon and Bordeaux) out of the original 5, following the takeover by Maty.
  • - 15 of the original 30 Cresus employees taken on.
  • - More than 500 employees in the total workforce of the Gemafi family holding company following the acquisition of Cresus.
  • - 40 Maty boutiques in France, possible distribution outlets for the Cresus brand.
  • -5 to 10%: Share of diversification in the second-hand market in Maty's sales, valued at nearly 100 million euros
  • - 11 million: Cresus sales in 2023, declining.
  • - 80%: Share of jewelry in the sales of Maty, founded in the 1950s.
  • - +75%: Growth forecast for the pre-owned luxury watch market by 2030, according to a Businesscoot study.
  • - 5 new Cresus corners planned in the best-placed Maty boutiques, as part of the expansion of their commercial partnership.

Besançon jeweller Maty inaugurates 40th boutique in Blagnac 03/05/2024

  • Maty plans to open its 40th store in Blagnac, just outside Toulouse.
  • This new outlet is the fifth to be opened under affiliation
  • Maty's goal is to reach 70 to 80 stores by 2027, with parity between owned and affiliated stores.
  • The Gemafi Group (Maty's parent company) employs 505 people.
  • Gemafi's sales target for 2023 is just under 100 million euros.
  • The business and 15 employees of the EBS jewelry after-sales service have been transferred to Besançon in 2023.

Gemafi Maty acquires Express Bijoux Service 29/05/2023

  • The Gemafi group, which brings together SFM (B-to-B jewelry mass production, leader in diamond jewelry) and Maty (sales, distribution and after-sales service for the general public) and employs a total of 500 people, has just acquired EBS, the jewellery after-sales service workshop (Express bijoux services), with 15 employees
  • Together, the two workshops carry out over 400,000 pre-sales and after-sales interventions (cleaning, sizing, engraving, repairs) per year
  • The biggest player in jewelry after-sales service in France
  • The group launches a training school with a first class of ten students in June.
  • With Maty and EBS, Gemafi's after-sales team now numbers 50,
  • Total sales reach 95 million euros by 2022
  • Matu is known throughout France for its jewelry and watch catalog, which still counts 100,000 customers
  • Franchise boutiques launched in 2022, in addition to its own boutiques
  • Launch of jewelry rental.

Maty resumes store openings in France 02/05/2022

  • - 120 million euros in sales
  • - 530 employees, including 425 at Maty
  • - 32 Maty stores
  • - 8 stores opened and 5 stores closed in 2021
  • - 4 or 5 directly-operated stores opened per year and 3 or 4 stores opened as affiliates
  • - 50% in-store sales, 35% website sales, 5% marketplace sales and 10% mail order sales
  • - Objective to double to 60 stores in France in five years, and to accelerate deployment with affiliates

Financial Data

DUNS: 402327597

Legal Name: MATY

Address: 5 BD JOHN F KENNEDY , 25000 BESANCON

Number of employees: 590 (2018)

Capital: 20 000 000 EUR


Financial Data:

Year Turnover (€) Net Profit (€) Fiscal Year End Fiscal Year Duration
2019 61 262 858 EUR -5 219 436 EUR 31/12/2019 12
2018 66 219 150 EUR -3 171 653 EUR 31/12/2018 12
2017 70 723 471 EUR -3 775 640 EUR 31/12/2017 12
2016 72 527 820 EUR -863 130 EUR 31/12/2016 12
2015 78 205 240 EUR -3 357 310 EUR 31/12/2015 12

Studies mentioning this company

The costume jewelry market - France

Other companies mentioned:

  • Moa
  • Rand Diffusion (Bala Boosté)
  • Gemafi Maty
  • Ambre et Valentine (Jollia)
  • Agatha
  • JLN Taratata
  • Gas Bijoux
  • Thom Group (Smizze, Marc Orian, Histoire d'or)
  • Bershka
  • Promod
  • Jolie Demoiselle
  • 24Sèvres
  • Cécile et Jeanne
  • Defi International (Emma & Chloe)
  • Christian Dior Couture
  • Cluse
  • Simone à Bordeaux
  • Maison Dorée
  • Jizelle Paris
  • Nach Bijoux
  • Jardin des Bijoux
  • Bijou Brigitte
  • Victoria Bijoux
  • Dodo (Kering)
  • Reminiscence
  • Titlee
  • L'Atelier D'amaya
  • Hipanema
  • Satellite
  • Les Néréides
  • Moonsoon Accessorize
  • Pdpaola
  • Pandora
  • GL Groupe (Renaissance Luxury Group)
  • Renaissance Luxury Groupe
  • Miramira
  • Mylittlefantaisie
  • Claire's France
The jewellery market - France

Other companies mentioned:

  • LVMH Groupe
  • Chanel
  • Cartier (Richemont groupe)
  • Agatha
  • Lou Yetu
  • Defi International (Emma & Chloe)
  • Hermès International
  • Thom Group (Smizze, Marc Orian, Histoire d'or)
  • Philippe Tournaire Joaillerie
  • FG Manufacture (Dior)
  • Messika
  • Usi2M
  • Orest Abysse Group (LVMH)
  • Tiffany (LVMH)
  • Gemafi Maty
  • Courbet
  • Dinh van
  • Poiray
  • Mauboussin
  • Van Cleef & Arpels (Groupe Richemont)
  • Mikimoto
  • Gemmyo
  • Pérouse Paris
  • Oteline (Dior)
  • FM industries Sycrilor
  • Salmon Paris
  • Valérie Danenberg Paris
  • Chaumet (LVMH Groupe)
  • Boucheron (Kering Groupe)
  • Chopard
  • Piaget (Richemont Group)
  • Burma
  • Fred (LVMH)
  • Pomelatto (Kering groupe)
  • Repossi (LVMH groupe)
  • Qeelin (Kering group)
  • Martin du Daffoy
  • Bäumer
  • Compagnie des gemmes
  • Celine (LVMH group)
  • Graff Jewels
  • Tasaki
  • Anna Hu
  • Harry Winston (Swatch Group)
  • LVMH Montres et Joaillerie
  • J Magazine
  • Pedemonte (LVMH Groupe)
  • MCGP Groupe
  • Louis Laurent Joaillier