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Country: United States

Forever 21, founded in the USA in 1984, is a ready-to-wear brand with a worldwide presence. With 600 stores in Asia, Europe and Latin America, it has enjoyed significant international expansion.

However, in 2019, Forever 21 announced it would cease operations in Europe and Asia. This decision has had an impact on the company, reducing its workforce from 43,000 in 2016 to 32,800 currently.

News

Bankrupt Forever 21 forced to leave Europe and Asia 01/10/2019

Here are the key figures from the market research document:

Forever 21 has 800 stores worldwide.

The company's sales in 2018 were $1.78 billion.

The company plans to close 350 stores worldwide, including 178 in the United States.

Forever 21 has secured 350 million euros in new financing.

Worldwide growth in physical apparel sales has been 0.5% over the past five years.

Online clothing sales have grown by 18% over the same period.

29% of people under 29 regularly buy clothes and shoes on their smartphone.

A third of young consumers now regularly buy second-hand clothes or resell those they no longer wear.

Studies mentioning this company

The women's ready-to-wear market - France

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  • Chanel
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  • Printemps Groupe
  • SMCP Groupe (Claudie Pierlot)
  • SMCP Groupe (Maje)
  • Zadig et Voltaire
  • Kookaï
  • Indies Groupe
  • Forever 21
  • Grain de Malice
  • Maison Montagut - Le Chatelard
  • Isabel Marant
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  • Abercrombie & Fitch
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