Florentaise: The latest figures, news and market research on Florentaise

Turnover: 57.5 million EUR (2022)

Country: France

A family-run company with a workforce of around 338, we have been manufacturing and marketing complete ranges of potting soils, soil improvers and mulches for over 30 years, for both professional and private customers.
69% of sales are generated by the consumer market and 31% by the professional market.
Our products are designed for
- Horticulturalists, nurserymen, market gardeners, local authorities and landscapers
- Individuals via garden centers, DIY stores, and large and medium-sized food retailers.
The company has been listed on the Paris stock exchange since 2023

Florentaise plants Paris rooftops with its peat-free potting soil 09/06/2024

Florentaise, France's leading potting soil manufacturer, is increasing its number of green roof projects in Paris.
this Loire-Atlantique company, which specializes in peat-free potting soil, is a leader in the sector: one in five bags of potting soil in France comes from its 9 sites.
Its plant in Saint-Escobille (Essonne) is scheduled to deliver 2.8 million bags between 2022 and 2023.
Plant organic matter has historically accounted for 60% of potting soil.
florentaise achieved sales of 57.5 million euros in 2022.
Florentaise has reduced the proportion of peat in its potting soils to 23% on average, and plans to eradicate it completely by 2030.

Florentaise strengthens its horticultural presence in China 30/05/2024

Florentaise's core business: Development of low-carbon peat-free potting soils, incorporating wood and coconut fibers, and biochar.
Florentaise will create two joint ventures in China to produce biochar in large quantities.
Pyrogasification technology, perfected over the last ten years, heats biomass to 1,000 degrees, generating biochar and a purified gas that powers an electric motor.
Materials for biochar production in China: rice, corn and wheat straw.
Nine additional facilities involving a total investment of $100 million in the Jiaxing district by 2029.
Florentaise already has four potting soil production sites in China, representing 30% of its consolidated sales (over 56 million euros).
Sales volumes in China could exceed those in France, thanks in part to the adoption of soilless cultivation methods that save 90% water and fertilizer.

Florentaise steps up development of peat-free potting soils 06/03/2023

A family-run company with 245 employees based near Nantes, La Florentaise sells one in five bags of potting soil in France
La Florentaise, which operates the last peat bog in France, at Baupte (Manche), is developing "Hortifibre" and "Turbofibre" products, based on wood fibers and bark from sawmill waste
The company has 9 production sites in France and 12 others worldwide (Great Britain, Estonia, India and 5 in China)
Over the past three years, Florentaise has enjoyed annual growth of over 20%
The company has patented a thermomechanical extrusion and defibration production process. Its machines are known as "bivis".
The ambition is to distribute this production tool on a rental basis throughout the world. The number of rental bivis will rise from 7 today to 38 in five years' time, representing 20% of sales.
The global potting soil market is set to quadruple by 2050

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