Turnover: 230 million EUR (2022)

Country: France

Fitness Park Group, France's leading fitness franchise, is a long-established company with over 36 years' experience in the sector.

Over 1 million members.

Fitness Park Group is growing steadily, adding more than 50 clubs to its network every year. The company currently has around 280 clubs, including 240 in France, and is expanding in Spain, Portugal and Morocco

Industry leader in France

150 employees

The network employs over 1000 people

News

How Fitness Park reached the million member milestone | Fitness Park reaches the million member milestone. 22/10/2023

  • Number of sports clubs: 276 (including 242 in France).
  • Number of clubs in 2015: approx. 40
  • Increase in registrations since 2021: 58%
  • Brand rank in the French sector: 1
  • Number of franchisees: approx. 80
  • Number of employees: 120
  • Opening of around 100 new locations each year in Spain, Portugal and Morocco
  • Royalties on each franchise: 6%
  • Sales generated last year: 230 million euros.

Philippe Herbette: "The advantage of franchising" 17/02/2023

  • Moving Group founded 35 years ago
  • Acquisition of the group in 2015 by Philippe Herbette
  • 260 Fitness Park clubs to date, including 16 in Spain
  • 2 additional clubs in Morocco and 2 more planned in Portugal 5. 900,000 current members
  • Low-price policy with a maximum of 30 euros per month
  • 50% of members have another fitness membership
  • 70% of customers under 30 years of age
  • Business to resume in April 2022 after suspension of vaccination pass
  • 2/3 of sales lost during health crisis
  • Financial support from Banque Publique d'Investissement and two private equity funds, Momentful and M Capital
  • 120 current franchisees 13. Franchise investment requirements: 1 million euros
  • Entry and training fees: 45,000 euros per zone
  • Royalty of 6% of sales and 2.2% for national marketing policy
  • Average annual sales of associates: 1 million euros
  • Target of 70 openings by 2023
  • Target of 750 clubs and 3 million members within 5 years
  • 70 facilities directly owned by Fitness Park Group
  • International development focused on proximity, with locations in Spain, Portugal and Morocco.

Philippe Herbette takes up the Fitness Park challenge 15/01/2020

  • 10th anniversary of Fitness Park
  • 200 clubs in France and abroad
  • Philippe Herbette, President of Fitness Park and former French bodybuilding champion
  • At 21, Herbette joins Fitness Park and opens his first gym
  • Herbette owns 70 Fitness Park gyms
  • Fitness Park has over 200 clubs, including 70 branches and 150 franchisees
  • Objective: to open 300 clubs in France by 2022
  • 70 openings planned in 2020
  • Expansion in Spain after first opening in Portugal in 2019
  • Opening of a 2,500 m² Flagship in the La Défense business center
  • Evolution of clubs towards greater connectivity and digitalized customer experience planned for 2020.

Studies mentioning this company

The Fitness Market - France

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  • Miha Bodytec
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  • Wake Up Form
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  • Magic Form (Groupe Mateus)
  • Liberty Gym
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  • La French Co (Réseau Cross Fit)
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