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Country: Italy
Historic Italian car manufacturer
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How Fiat wants to relaunch after years of idleness | Fiat relaunches its strategy. 06/07/2023
- Fiat has launched the new Fiat 600e, an urban SUV with an electric powertrain.
- The hybrid version will not be available until 2024.
- The Fiat 600e will start at 34,900 euros.
- Fiat has also launched a new Topolino, the Italian version of the Ami, Citroën's licence-free car, promised at "less than 10,000 euros".
- In Europe, Fiat sales are sustained by just two main models, the 500 and the Panda.
- Despite a very limited range, Fiat outperforms Citroën and Opel in Europe.
- The electric version of the iconic Fiat 500, launched in 2021, exceeds expectations and is number two in Europe in the electric segment, behind Tesla.
- Fiat sold the most cars at Stellantis in 2022, with over 1.2 million units sold.
- More than half of these sales were outside Europe, notably in Brazil, where Fiat is number one.