Turnover: 8.8 million EUR (2020)

Country: France

manufacturer of electric bikes

Matra is one of Aasybike's flagship brands. Owned by the Lagardère group until 2014. Matra's electric bike business has interested the young French SME Easybike, which has entered into negotiations to acquire it.

In 2018, Easybike plans to triple its 2019 production by taking advantage of higher taxes on Chinese bike imports; the company is forging a partnership with insurance group Allianz.

The Solex brand is also owned by Easybike

News

Bicycle specialist Rebirth confirms takeover of Cycleurope and retains full workforce 26/09/2024

  • Rebirth Group takes over Cycleurope
  • - Acquisition of Cycleurope's plant in Romilly-sur-Seine (Aube)
  • - Rebirth already owns a plant in Saint-Lô (Manche).
  • - Rebirth acquires the Gitane brand.
  • - Signature of an assembly and distribution contract for Peugeot bicycles with Stellantis until 2025.
  • - Rebirth acquires the Velo & Oxygen network of affiliated stores.
  • - Rebirth's objectives: to master the entire manufacturing chain (design, component assembly, bike customization) and offer mobility solutions tailored to local communities.
  • - Cycleurope is the assembler of Véligo bicycles for the Île-de-France region.

Easybike aims to produce a complete bike in France within the next three years. 04/07/2022

  • Easybike is renamed Rebirth
  • The company designs the e-Solex electric moped, which will be available in summer 2023 for 3,500 to 4,000 euros.
  • The company employs 97 people, including 25 in Paris and 72 at its Saint-Lo plant
  • In 2021, sales totaled 22 million euros, and Easybike is targeting 35 million euros for 2022
  • The company's aim is to expand in France and Europe, moving from the status of assembler to that of manufacturer.
  • The Saint-Lo site has a capacity of 120,000 electrically-assisted bicycles.

Financial Data

DUNS: 480781517

Legal Name: M.G.F.

Address: 4 RUE TARBE , 75017 PARIS

Number of employees: 0 salarié (2024)

Capital: 15 430 436 EUR


Financial Data:

Year 2020 2019 2018 2017 2016 2015
Turnover 8 834 024 13 502 992 7 793 744 10 990 525 10 226 332 7 990 639
Gross margin (€) 1 247 745 971 171 1 237 551 - 3 253 165 2 401 107
EBITDA (€) -2 962 206 -4 567 362 -7 343 363 - -3 533 305 -4 602 443
Operating profit (€) -3 213 097 -5 341 725 -7 663 723 - -3 862 259 -4 900 208
Net profit (€) -3 032 745 -6 154 402 -8 670 199 -4 198 838 -2 296 579 -6 802 278
Turnover growth rate (%) -34,6 73,3 -29,1 7,5 28 -
Ebitda margin rate (%) -33,5 -33,8 -94,2 - -34,6 -57,6
Operating margin rate (%) -36,4 -39,6 -98,3 - -37,8 -61,3
Working Capital (turnover days) -584,3 -294,7 -176,5 - 10,8 32,9
Working Capital requirements (turnover days) 89,1 69,5 -175,6 - -43,3 42,8
Net margin (%) -34,3 -45,6 -111,2 - -22,5 -85,1
Added value / Turnover (%) -12,9 -19,7 -63,6 - -13,4 -28
Wages and social charges (€) 1 488 497 1 740 940 1 952 042 - 1 998 725 2 265 900
Salaries / Turnover (%) 16,8 12,9 25 - 19,5 28,4

Company Managers:

Position First Name Last Name Age Linkedin
Président Gregory Trebaol 45
Administrateur provisoire Bernard Houplain 71

Studies mentioning this company

The electric bicycle market - France

Other companies mentioned:

  • Velo Electrique France.fr
  • Go Sport France
  • Easybike Solex - Rebirth Groupe
  • O2Feel
  • ISD (INDUSTRIE SERVICE DEBEAU)
  • Vélo Batterie- Batteries Prod
  • Bybike.fr
  • Angell Bike (Zebra)
  • Cyclable
  • Motto
  • Upway
  • VelyVelo
  • Redwill
  • Dance Vélo
  • Arcade Cycles
  • Velco tech
  • Gaya Bike
  • Neomouv
  • Batteries Prod
  • Haibike
  • Cube Bikes
  • Lapierre Cycles (Accell Group)
  • Giant Bicycles
  • Look Cycle
  • Canyon
  • Le Marché du Vélo
  • Moustache Bikes
  • Sunn
  • Gitane Cycles
  • Vanmoof
  • Morio
  • 279 le marché du vélo électrique en France
  • Decathlon Groupe
  • Intersport International
  • Altermove (Mobivia Groupe)
  • Mobivia Groupe (Norauto, Midas)
  • SEB Groupe
  • Stations Bee's
  • Voltaire Vélo
  • Plume Mobility
  • Smovengo Velib
  • HubUR