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Country: United States

Doritos is an American food company founded in 1966 by Frito-Lay, a subsidiary of PepsiCo.

The company is renowned for its triangular tortilla chips, introduced to the American market under the name Doritos.

In 1996, the company launched its first products in Belgium, Nacho Cheese and U.S. Original, which have since become staples in the country.

Doritos is a strong brand of tortilla chips

Studies mentioning this company

The potato chip market - France

Other companies mentioned:

  • Intersnack (Knabber Geback Group)
  • Kellogg’s
  • Altho Brets
  • Lays
  • Cheetos (Frito Lay)
  • Tyrrell
  • Lorenz Snack (Bahlsen group)
  • Bahlsen Group
  • Bret's
  • Doritos Frito Lay(Pepsico)
  • Lay's (Pepsico)
  • Miss Vickie's
  • Vico (Groupe Intersnack)
  • Aviko
  • Pringles (Kellogg's)
  • Kellogg's France - Kellanova France
  • Sibell