Turnover: 735 million EUR (2023)
Country: France
Direct Assurance is a French motor insurance company founded in 1992, and has belonged to the Axa group since 2002. It stands out for its direct distribution model, enabling customers to take out car insurance policies online, without going through agents or brokers.
Direct Assurance's approach is characterized by simplicity and ease of access. Policyholders can obtain personalized quotes and take out their car insurance in just a few clicks on the company's website or via its mobile app. This online approach reduces distribution costs and offers customers competitive rates.
In addition to online underwriting, Direct Assurance offers responsive customer service accessible by phone or chat, as well as online contract and claims management. This approach, which focuses on customer satisfaction and simplicity, helps build loyalty among customers who are looking for practicality and transparency in their relationship with their insurer.
Direct Assurance has become a benchmark in the French motor insurance market, offering a modern, accessible alternative to traditional distribution channels. Its expertise in motor insurance, combined with its digital presence, makes it a major player in the direct insurance sector in France.
Studies mentioning this company
The automobile insurance market - France
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- Flitter
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- Groupama (France)
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- Allianz
- Maif France
- CNP Assurances (La Poste)
- Assurances du Crédit Mutuel
- Crédit Agricole Assurances
- Leocare
- Direct Assurance
- Adenes Groupe