Turnover: 459 million EUR (2021)

Country: France

The company started out in 1984 in Valleroy, in the Metz-Nancy region. Chaussea first developed in markets, then in stores.

today, Chaussea sells over 30 million pairs of shoes a year in stores and on its e-commerce site, focusing exclusively on shoes and accessories

In 2020, the group acquired 128 La Halle aux chaussures stores.

The VGM Group has 360 stores, 4,000 employees and will achieve sales of €700 million in 2023.

News

Chaussea takes over 71 Chaussexpo stores 13/03/2024

  • Groupe VGM holding, owner of the Chaussea chain, has taken over 71 of the Chaussexpo chain's 176 stores, with a total of 274 employees.
  • the remaining 102 stores will be closed
  • Prior to this takeover, Chaussea had 500 stores (including 30 abroad), 4,000 employees and sales of 700 million euros.
  • Chaussea posted a profit of 28 million euros in 2022.
  • Since 1998, Chaussea has acquired five companies totalling 257 stores.
  • Chaussea's most recent acquisition in 2022 was La Halle (128 sites).
  • The group has also acquired the San Marina and Pataugas brands.

Chaussea wants to take over 70 Chaussexpo stores 23/02/2024

  • Date of Chaussexpo's receivership: January 8, 2024
  • - Total number of Chaussexpo employees: 732
  • - Number of employees concerned by the takeover: approx. 300

Chaussea takes over the Pataugas footwear brand 20/11/2023

  • VGM Holding is the owner of the Chaussea brand.
  • The Pataugas brand was owned by Hopps Group before being taken over by Chaussea.
  • Hopps Group acquired Pataugas from Vivarte in 2017.
  • Pataugas will now only be sold in two outlets.
  • VGM Holding plans to sell Pataugas shoes in Chaussea corners from spring 2024.
  • San Marina, another former Vivarte brand, was acquired by Chaussea in May.
  • Before its liquidation, San Marina had 160 points of sale.
  • In 2022, Chaussea took over 124 La Halle stores, increasing its total number of outlets from 380 to over 500.
  • 20% of Chaussea's outlets are directly owned.
  • Chaussea employs 4,000 people.
  • By 2023, Chaussea expects sales of 700 million euros.
  • Chaussea opened four outlets in Spain in 2017, but now has just one.
  • Five Chaussea outlets in Luxembourg and Belgium.

Chaussea aims to revive the San Marina brand 22/05/2023

  • Date San Marina brand created: 1981, Date San Marina liquidated: February 20, Date San Marina brand acquired by Chaussea: May 10
  • Number of San Marina employees (before liquidation): 650
  • Number of San Marina stores (before liquidation): 160
  • Number of Chaussea outlets: 500
  • Number of Chaussea employees: 4,000
  • Number of La Halle stores bought by Chaussea: 128
  • Estimated San Marina sales in 2022: 79 million euros
  • Scheduled opening of San Marina corners in Chaussea stores: spring 2024

Studies mentioning this company

The footwear market - France

Other companies mentioned:

  • Intersport France
  • Go Sport France
  • Chaussea France (Groupe VGM)
  • La Halle
  • Vivarte
  • André
  • Minelli
  • Royer Groupe
  • Sarenza
  • Eram Groupe
  • San Marina
  • Spartoo
  • Zalando
  • Besson Chaussures
  • Birkenstock
  • Repetto
  • Geox
  • Louboutin
  • JM Weston
  • Jimmy Choo (Tapestry Capri)
  • Bexley
  • Palladium
  • Paraboot - Richard-Pontvert
  • JB Martin
  • Dr. Martens
  • Kleman
  • Clergerie
  • GDC
  • Alexander Mc Queen
  • Autry
  • P448
  • Aurélien
  • LK Benett
  • Balenciaga (Kering Groupe)
  • Jordan (Nike)
  • Jonak
  • Armistice
  • Stéphane Kelian
  • Anniel
  • Pataugas
  • Roseanna
  • Apologie (EMY 03)
  • Rivieras
  • No Name
  • Heschung
  • Pied de Biche
  • Schmoove
  • Pretty Ballerinas
  • Adige
  • Aigle
  • Kenzo
  • Castaner
  • Havaianas (Alpargatas Group)
  • Timberland
  • UGG
  • Minnetonka
  • Les Tropezienne
  • Start Rite
  • Sezane
  • Roger Vivier
  • Berluti (LVMH)
  • Alexandre Birman
  • Pierre Hardy
  • Gianvito Rossi
  • Moon Boots (Tecnica)
  • Lafuma
  • Kappa