Brewdog: The latest figures, news and market research on Brewdog

Turnover: 330 million EUR (2022)

Country: United Kingdom

Europe's leading craft brewer

BrewDog, the punk beer that's shaking up the European market 15/10/2023

In the space of fifteen years, the Scottish company has become Europe's largest craft brewery.
Its beers range from IPAs (Indian Pale Ale) to stouts, sours, ambers and blondes, and are sold in 65 countries.
BrewDog produces 1 million hectolitres a year,
Sales have risen from £3.4 million in 2009 to £286 million in 2021.
The company now has 4 breweries: in Ellon, north of Aberdeen in Ohio, in Germany and in Australia.
65% of its beers are sold in supermarkets
BrewDog has its own chain of bars.
BrewDog opened its first establishment in Aberdeen in 2009. The group now has 125 (Shanghai, Oslo, Sydney, Madrid, Paris, Nice ....
Since 2018, BrewDog has also operated hotels (four in Ohio, Edinburgh, Manchester and Aberdeen,
the brand employs 3,000 people, and generates 40% of its sales outside the UK, including 15% in the USA.
In Europe, France is its biggest market, ahead of Germany.
punk IPA accounts for around 60% of sales, with the group's other brands accounting for 40%.)
Sale of 22% of BrewDog to venture capital group TSG Consumer Partners in 2017
Ambitions: triple sales in the United States
Between 2002 and 2019, the proportion of Britons aged 16 to 24 who drink at least once a month fell from 67% to 41%, and 23% are total abstainers

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