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Country: France
This family-run business specializes in the production of potato potato chips, highlighting the quality of Breton potatoes.
It has over 400 employees and 2 production sites, one of which is based in Pontivy, Morbihan.
It produces more than one in every 3 potato chips consumed in France, and processes 135,000 tons of potatoes a year.
News
Brets, 100% Breton potato chips 06/08/2022
- Creation of Brets: 1991
- Founders: Alain Glon and his two brothers, Noël and André
- Location: Brittany, in the Pontivy agricultural basin
- Altho group's first Breton potato chip factory: 1995
- Main activity in the early days: supply of private label potato chips
- Position in the private label potato chips market: market leader
- Main competitors : Lay's from the Pepsico group, Pringles from the Kellogg's group, Tyrrells / Vico from the Intersnack group
- Main target: under 25s
- Recent developments: Chips Millésime with Guérande salt, summer truffle, Timut pepper and "So Crack" no-fry range
- Brets market share growth: 1.7% year-to-date, nibbling at number 2, Intersnack.
Studies mentioning this company
The potato chip market - France
Other companies mentioned:
- Intersnack (Knabber Geback Group)
- Kellogg’s
- Altho Brets
- Lays
- Cheetos (Frito Lay)
- Tyrrell
- Lorenz Snack (Bahlsen group)
- Bahlsen Group
- Bret's
- Doritos Frito Lay(Pepsico)
- Lay's (Pepsico)
- Miss Vickie's
- Vico (Groupe Intersnack)
- Aviko
- Pringles (Kellogg's)
- Kellogg's France - Kellanova France
- Sibell