Turnover: 9.2 million EUR (2022)
Country: France
- BonneGueule is a French men's fashion website founded by Benoît Wojtenka and Geoffrey Bruyère and launched as a blog in 2007. It became a clothing brand in 2014, with the stated mission of "helping men feel good in their clothes".
- The brand claims independence of the site's editorial line, with no affiliate links or sponsored articles, and monetizes itself through its clothing brand and digital content.
- In 2020, the brand raised 6.5 million euros from Generis Capital.
- The Bonne Gueule brand is operated by BG Group.
Studies mentioning this company
The men's ready-to-wear market - France
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- H&M Groupe
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